Personal Branding Photography – what is it? Why is it a buzz word in the industry? Why are people talking about personal branding photography?
Well, if you own a business, run a small business, are an entrepreneur, or want to start a business, there’s one thing you’ll have no matter what: a personal brand. The personal brand is YOU. While your business may have it’s own brand (such as with a franchise), you are the owner. You are the face of the company. You are the person that a customer or client connects with and chooses to purchase from.
The key differentiator between you and your competitor is…YOU. So having a strong personal brand and personal branding photos to go along with it, will help you and your business stand out.
What is Personal Branding Photography?
In the online space, we have approximately 7 seconds to make an impression. That’s not much time. With all of the “noise” of the Internet and social media, it can be tough to stand out. Personal branding photography serves as the foundation of your visual brand and your first impression. Personal brand photos represent your business brand. It’s the way to tell your story beyond just words.
People are visual and often skip over words, however, they will look at photos. Brand photographs are a way to explain who you are and what you do without saying a word. Branding portraits include lifestyle headshots, behind the scenes photos, photos of you working in your craft, your products, your services, and even your hobbies (if you want!).
Share your business story
Brand portraits allow you to share your business story in ways that are more impactful than just a paragraph on your website. You can share about your awards and accolades, how you serve your community, and how you’re making an impact through your business.
While it may not seem that important, sharing you business story can be a huge differentiating factor for a potential client looking at two businesses from the same industry. Personally, I’m always more drawn to a business that has more information about the people behind it. It immediately allows me to start building trust with them.
Why is Personal Brand Photography Important?
When you are a personal brand, connecting with your audience and ideals clients is key to a successful business. Your audience needs to get to know, like, and trust you before they can decide if they want to hire you for your services.
An easy way to begin to build trust is through strategic brand photos. Photos that show who you are, what you do, how you do it, and with whom will help you connect with your business prospects. By having a dialed in ideal client profile, you’ll know exactly who you are talking to and know what type of photos you’ll need for your website, marketing, and promotions.
Brand photos can speak volumes that words alone cannot convey. Strategic business photos highlight what you do in a way that a potential client can understand clearly. You want your photos to leave an impact on a potential customer so that you can increase your income!
North Dallas Branding Photography Photoshoot Tips
When you book a lifestyle business photoshoot with Catie Ronquillo Photography, we’ll have a planning session where we can discuss your business, your goals, your ideal client, and the vision of your photo shoot. We’ll get clear on where you’ll be using these photos. Understand the types of photos that would serve you best. And make sure we convey the overall vibe you’re wanting.
We’ll create a mood board or Pinterest board with photos that inspire you and poses that you like. We will make a shot list so that we don’t miss a single thing when it comes to your photoshoot. We can chat about outfit ideas and location options as well.
Frisco Lifestyle Headshots
Gone are the days of stuffy, stiff, boring headshots. Lifestyle headshots help convey more than just what your name is and your profession. Lifestyle photography allows a potential client to connect with you in a new way. They can see your personality which is often the differentiating factor when it comes to service providers in the same field.
Prosper, TX Business Portraits
Brand photography is more than just headshots. This is not an average portrait shoot. First, we dive deep into your brand in order to create creative images that will align with your brand’s core values and messaging. Hi, I’m Catie, a brand photographer located in Prosper, TX. I have been taking professional headshots for over 12 years and I am super passionate about helping businesses get found online! I believe that content marketing and photography can make a big impact on your bottom line.
Collin County Professional Headshots
There are so many places to take professional headshots in Collin County. Cities in Collin County include Plano, Frisco, McKinney, Prosper, Allen, and parts of far north Dallas.
Grab the free photo idea guide
Ever feel stuck when creating visual content for your brand and business? I’ve created a free guide just for you! You can get 37 brand photo ideas for your small business. Take these ideas and run with them when you are creating content (or your social media person is creating content).
Small Business Resources
As business owners, there are all kinds of things that we have to keep track of. Here are some of my favorite tools to run my business.