Why do you need a branding shoot?
Do you own your own business? Or a side hustle?
If you said yes to either of these, then most likely you have needed a headshot at some point.
But, here’s the thing. A headshot is one photo, usually very posed and professional. It does not tell the story of you, your business and your brand.
A branding shoot is much more than a headshot! A branding photoshoot is a chance to showcase your business visually.
It allows you to tell the complete story of who you are. It showcases what your brand represents and what you do through photos. These are photos that include you, your team, your products, your process, where you work, your brand colors, props and so much more. A branding shoot allows you to communicate what makes your business unique.
A Branding Shoot Creates The Know, Like, Trust Factor
In today’s world, people buy from people. Consumers trust a company more when they know the person behind the company.
Seeing the person behind the brand through photos allows the potential client to connect on a personal level. Then they start to follow you and your journey. Then, they to get to know you and start to trust you because you are showing up with photos to share who you are and what you do.
And a branding photoshoot can give you a library of photos so that you can show up consistently. By showing who you are, you can create the know, like, trust factor with your potential clients.
A Branding Shoot Can Take Your Business to the Next Level
You can use brand photos on social media, your website, marketing materials and much more. Quality brand photos can make all the difference to take your brand to the next level.
Branding photos can give you more exposure, more consistency and more confidence which will in turn take your business to the next level.
Professional brand photos can showcase what you do with a level of polish that iPhone photos and selfies don’t convey.
A Branding Shoot Can Set Your Business Apart from the Competition
I hear it all the time…
”There are so many photographers in my area!”
“There are so many realtors in my area!” “There are so many (insert profession here) in my area!”
But what all those other photographers, realtors or whatever business you are in don’t have is YOU! You are what sets your business apart from the competition.
Having branding photos that showcase you, your uniqueness, and what makes your brand special is what will set your business apart from the competition.
Think about it…
The client is choosing between the two.
Realtor A only has one headshot.
Realtor B has branding photos.
Realtor A’s headshot is professional, in a suit, hands folded. Nothing wrong with that.
Realtor B’s branding photos show the realtor setting up a home for a showing, meeting with clients, baking cookies, and more.
If you were choosing between the two, who would you choose?
For me, I’d be drawn to Realtor B. They seem relatable and approachable right off the bat. They’ll be selling my home fast!
There is something magnetic for your brand when you can show off who you are and what you do. A custom branding photoshoot tells your story, shows what you do, and how you can help your customers.
Tips for Planning a Branding Shoot
So now that I have shared what a branding shoot is, are you ready to set one up? Once you decide on a branding shoot for your business, here are some tips for what to do next.
Find a photographer that works best for you
Any photographer can take photos of any genre. But finding a photographer that specializes in branding photos can make all the difference.
Branding photoshoots need to tell the story of who you are, so you need to find a photographer who can take a variety of shots that tell your story. Remember, this is more than just a headshot and you need to make sure the photographer you choose understands that.
Look at the potential photographer’s social media and website. Do you like their editing style? Does their overall vibe fit what you are looking for?
A great branding photographer will take the time to get to know you, what you do and why you do it.
For my branding clients, I send out a questionnaire that allows me to get to know my clients and allows me to plan their shoot specifically for them.
I want to know why you do what you do, why you are passionate about it and how you started. Knowing these things, your branding colors, your aesthetic, and your personality will help me tell your unique story.
Make a list of goals for your branding shoot
Brainstorm and write down what exactly you want out of this branding shoot. Anytime you have professional photos taken, make sure you are getting the most out of the shoot and getting exactly what you want.
Ask yourself, “What do I want these images to communicate?”
Think about the strategy and goals behind the shoot and share them with your photographer so you are on the same page.
Create an inspiration board and share it with your photographer
As a brand photographer, I will provide you with lots of information about how to prep for your branding photoshoot. One of the things I do with every client is ask them to make a Pinterest board for inspiration. The reason for this is so that I can see a visual representation as to what you want.
Sometimes clients say they want a certain look, such as “bright and airy”. However, my interpretation of “bright & airy” may not be what they are thinking of. Seeing an example of that look will help me or any photographer you hire know exactly what you are looking for.
Pinterest is such a great tool when planning a branding shoot. It allows you to create a visual blueprint for what you are looking for in your photoshoot.
Choose your outfits based on your brand colors
A branding shoot is a visual representation of your brand. Choosing colors that fit your brand’s look for what you wear is key. These photos will be on social media and on your website so you want them to match the look and feel of your brand.
For example, for a web designer with a brand that has subdued colors, then you do not want branding photos that are full of bright colors. The colors won’t match the brand vibe. So make sure your wardrobe fits in with your brand’s colors and aesthetic.
Besides wearing your brand colors, make sure your outfits are ones you love and make you feel super confident. This is not the time to try a new trend or wear something completely out of character. Pick clothing that fits you and your style and are within your branding color palette.
Think about branding shoot locations that fit you
Where do you do most of your work? Do you have an office or do you work from home?
Maybe you spend your days in your favorite coffee shop with your computer and a cup of coffee.
Maybe you spend a lot of time outdoors for your work.
The location should fit the look and feel of your brand. Communicate to your photographer where you work and talk to them about the specific locations that will work for the shoot.
Find props that fit your brand
Props can be very useful when it comes to telling your story.
If you are a blogger, then most likely you spend a lot of time with a laptop or your phone. So these two items would be perfect props for your shoot.
You want your props to feel like you and again fit your brand. As with your outfits, having props that showcase your brand colors is a great idea. And adding a personal prop is also great for creating connection points.
It’s important to share some personal things since you are your brand. And people like buying from people they know, like, and trust.
Consider how you will use these photos and what you need
It is super important that you know exactly what you need when it comes to photos before you arrive at your shoot.
You do not want to go through the entire shoot and end up with photos you can’t use so make sure you know the size and orientation for your website.
Does your website need vertical or horizontal images? What size does your website support?
Creating a specific shot list for your website and social media with size and orientation for each is helpful. This way your photographer knows exactly what to take and you can get the most out of your shoot.
Make sure that whoever you hire, they work with you to get you exactly what you need, they help you feel confident and make the shoot lots of fun!
If you are looking for a branding photographer or want to book a branding photoshoot for your business, email me at email@example.com.
I would love to help tell the story of you and your brand through photos!