This post includes the branding shoot checklist that I use when I plan a brand photoshoot for a client. Lucky you, you’re getting a behind the scenes peek at my process!
In case you are wondering, I’m Catie, the personal brand photographer for busy female creative entrepreneurs in the North Dallas area. I provide professional headshots and lifestyle photos in Plano, Frisco, McKinney, and Prosper, Texas.
First things first, I want you to know is a brand photo shoot’s sole purpose isn’t to just capture beautiful photos. There is a strategy behind the visuals.
Personal Branding Shoot Checklist
The goal of a brand photoshoot is to help a business stand out and thrive in its niche, to enhance its brand presence, and communicate its story. They say a picture is worth a thousand words. And that couldn’t be truer when it comes to brand photos. Brand photos combined with the right words is a powerful form of marketing.
Be sure to bookmark or pin this post if you’re planning your brand photoshoot or looking to start brand photography and need a personal branding shoot checklist!
1. INCORPORATE YOUR BRAND COLORS
Stick to the color palette you have chosen for your business and use those 3-5 colors in your brand photos. By doing so, your branding will be consistent and cohesive.
For example, your color palette might have a dusty blue and neutrals. You’ll want to incorporate these brand colors into your outfit choices, the props, and even the location.
By using the same color palette consistently, your brand and style will become recognizable to your audience.
2. SHOW YOUR CREATIVE PROCESS
Showing behind the scenes of what a business does humanizes the company. It also highlights a business’s expertise in the field. These can be photos of you gathering inspiration, working on location, packaging products, and more. Since the creative process is different for each business, this will also set you apart in your niche.
For example, if you’re a web designer, think about how you spend most of your time working. You may spend most of your time behind the computer, right? But what else do you do?
You may style flatlays for stock photos. Perhaps you create mood boards for clients. You may conduct your consultations online. You may get out of the office and network at the local coffee shop. No matter how you spend most of your time at work, let’s capture that.
3. INCLUDE THE BUSINESS OWNER IN THE PHOTOS
Even if you hate having your picture taken, we need to see photos of YOU in your brand photos! A professional headshot stands out on social media. A lifestyle headshot is an approachable way to introduce yourself on your website.
While some people don’t love having their photos taken, it’s important to be in your photos. People connect with other people. There is research supporting that users on Instagram tend to engage with photos of people way more than a photo without a person.
A beautiful headshot is important. You’ll use one for your social profile photos, your website about page, and in media packets. A personable headshot will help set you apart.
4. SHOWCASE YOUR PERSONALITY
You’ll want your unique voice and personality to translate through the copy you write and your brand photography.
Are you bubbly, confident and super girly?
Or a thoughtful and reserved analytic type?
When you read these descriptions, you’ll think of completely different people, right? It’s important that your lifestyle headshots and branded photos show your true personality.
Authenticity connects businesses with buyers. Nobody wants to see a business one way online, only to find out that they are completely different in person. It’s important to always remain consistent in your brand.
You don’t want to try to be someone you’re not. People will be able to tell the difference in how to present your brand online versus how you are in person. Keep it 100% real all the time, your audience will love you for your transparency!
5. PRESENT YOUR PRODUCTS IN THE BEST, MOST IRRESISTIBLE WAY POSSIBLE
Traditional product photographs are necessary for businesses that sell a product. You know the kind: white background, crisp, bright photos. But, let’s be real, these photos don’t present your product in a desirable manner or build your brand image.
So when you’re planning your brand photoshoot, make sure to style your products in a lifestyle setting, and make them look irresistible! Product images for your website should pique a viewer’s interest! These are the photos that will entice your audience to buy.
6. HIGHLIGHT WHAT SETS YOU APART IN YOUR INDUSTRY
Take any business course or masterclass, and you’ll see this question time and again. What sets you apart in your industry? How are you different? What is your unique value proposition?
I’ll be honest, this question always makes my palms sweat. I’m guessing it might for you, too. And that’s okay, but it’s super important to know what makes you different. Why should someone choose you over someone else?
If you’re unsure, we can brainstorm during our planning session. We can come up with ways to highlight what sets you apart in your industry in photos.
7. INSPIRE YOUR AUDIENCE
If your product or service isn’t solving a problem in a consumer’s life, then it’s designed to make it more beautiful. Your audience may not necessarily need what you offer, but they need to see the transformation that will experience with your service.
You may be an interior designer, so show before and after photos. Or, you may be an event planner, so show how you streamline the process for clients. Inspire your audience to live more beautiful and creative lives through your brand photography!
How to Prepare for a Branding Session
Download the branding shoot checklist
Want to make sure you don’t miss a single photo for your personal branding shoot in North Dallas? Download my branding shoot checklist here!
Are you a Frisco business owner and entrepreneurs looking to update your business headshots and lifestyle photos? Looking to hire a lifestyle photographer near you? Contact me today!