Ready to transform your website?
Thinking your website is ready for an upgrade? One of the most impactful ways to spruce up your website is with new branding photos.
What’s all the buzz about personal branding photographs?
Transform Your Website with Brand Photos
Take my client and case study, Pearl Financial Planning. Gretchen came to me because she did not have any photos for her website.
As a financial planner for professional women, she wanted to be sure to differentiate herself from most other financial planners out there: old and male. #isaidwhatisaid.
However, she didn’t have any photos besides a headshot that was a couple of years old.
While there was nothing “wrong” with her website, it provided all the necessary information, introduced potential clients to who they’d be working with, it didn’t leave much of an impact.
How branding photos can transform your first impression
Gretchen told me that she wanted to convey to potential clients that she was approachable. She provides holistic financial life planning for professional women.
She did not want to be lumped into the typical financial planner mold. Usually older. Usually male. Sometimes condescending when it comes to talking to women.
As a financial planner who specializes in working with professional women, she wants her clients to know that they can ask her any and all financial questions without fear of being judged. She works with busy professionals who have big goals and plans for their money.
After we took her branding photos, Gretchen also had her website copy redone, and paired together, her website is now transformed.
How branding photos transform your website
This is Gretchen’s website before the transformation. While it’s a perfectly good website that’s informational for a potential client, it could be taken up a notch.
How branding portraits transform your business
Part of Gretchen’s story is that she became a financial planner because she was a client first. She wants to give women an elevated financial experience.
She saw a gap in the market, particularly when it came to professional women. Women who are high-achieving, sales-driven, and making a great income. She wants to be the resource for these women to ask questions without judgment, help them feel confident with their money, and help them make the best decisions for their investments to ensure their futures.
Website About Section Before:
Gretchen’s “About” section was okay before. But check out the transformation to her new “About” section. The impression left on a potential client is like night and day. Between these two small sections of website, who would you rather work with?
Website About Section After:
Gretchen transformed her website – now prospective clients can get to know her, what she does, and learn more about her services. Her website is now personal and inviting.
Keep Reading:
7 Tips for your Personal Branding Shoot
How to Make Your Headshots More Fun
How to Prep for a Brand Photography Shoot
Personal Branding Photography – What You Should Know
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