What Everyone Must Know About Personal Branding Photography - Frisco

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What Everyone Must Know About Personal Branding Photography

Personal Branding Photography

all about north dallas personal branding photography

Personal branding photography could be the answer that you’re looking for.

Looking for more clients? Looking to connect with more ideal clients?

Personal branding photography is the key to your ideal client falling in love with your brand.

Standing Out Is Possible When You Know How To Position Yourself.

Your ideal clients look to you as the expert in your field. Let’s capture your authentic self and position you as a leader. Your personal branding photos should be as unique as your business. No two photoshoots are the same because we design everything based on who you are and your ideal clients. This is more than a simple headshot session.

You deserve to show up and let your light shine.

Personal Branding Photo - Plano Entrepreneur

Perhaps It’s Fear?

That’s stopping you from growing your business?


You’re a boss in your business. But, let’s be honest. The thought of stepping in front of a camera is the last thing you want to do. You’d rather go to the dentist.

I get it. It can feel awkward. It can feel uncomfortable. And…what do you do with your hands!?

It feels vulnerable to pose for photos. Imposter syndrome rears its ugly head and any insecurities you have feel magnified.

This is why I put a special focus on helping you feel prepared and comfortable during your shoot.

Virtual Assistant Coach Sharon Nissen | Frisco Personal Branding Photoshoot

What Is A Branding Shoot Like?

It’s actually way more fun than people think.

On the day of your photoshoot, I’ll coach you through every pose. I don’t expect you to know what to do, how to pose, or where to put your hands. That’s why I’m there!

During our consultation before your shoot, we’ll chat about all the details. From choosing a location, how to select props, your brand style, outfit planning, accessories, to makeup, hair, and nails so you feel prepared. We’ll also discuss any upcoming launches, whether it’s a new website, product, or service.

After our session, you’ll be able to choose your favorite images. Photographs that will position you as a leader in your field, help you connect with your dream customers, and set you up for growth. The purpose of these photos is to connect you with people and save you time.

You get one chance at a first impression. Let’s make sure it’s a good one.


Personal branding photography levels up a potential connection with a client. You can show anything from your personal style, your morning routine, to how you work with a client in your photos. You can show that you are an authority in your field. It’s an opportunity to make a first impression before you even meet. It can be such a powerful tool to position business owners and entrepreneurs.

Business owners can also use their photos to build relationships and create impact through story.  Content marketing is simple when you receive the images you need. My goal is to make finding the right assets simple and powerful so that people remember you and your business.

What Is Personal Branding Photography?

It feels like a buzzword these days, right? You keep hearing people throw the phrase around. But maybe you’re not really sure what it means. If you’re not sure what personal branding photography is, it’s photography for your personal brand. It’s so much more than a headshot.

What Is Personal Branding?

A Brand: Is A “Name, Term, Design, Symbol, Or Any Other Feature That Identifies One Seller’s Good Or Service As Distinct From Those Of Other Sellers” (American Marketing Association)


A Personal Brand: is a culmination of ideas, values, skills, personality and feelings associated with a person.
Brand Examples: Nike, Starbucks, Louis Vuitton, American Express


Personal Branding Examples: Oprah, Joanna Gaines, Marie Forleo, Amy Porterfield, Jasmine Star, Nicole Walters.


I like to think of it like brands are the household brands we’re all familiar with. Personal brands are the household names we’re all familiar with.

Why Is Personal Branding Photography Important?

Big brands pour tons of money and effort into creating a brand that people fall in love with. Just think about SuperBowl commercials.

You don’t have to be Starbucks. Or Gucci. Or Tesla.


With a personal brand, by being yourself, you’re already one of a kind. You can stand out from the crowd because there is only one you. That’s why it’s important to make your photography personal. Say goodbye to generic stock photos on your website!


When you’re passionate about your work and the audience you serve, you’re already relatable to the people you want to work with.


You are the face of your business. It’s true, whether you hide behind your business name or not. By being the face of your business, you humanize the products and services you sell.

Benefits of marketing with personal branding photos:

  • Set yourself apart from the competition
  • Build an audience that connects with you
  • Enables you to have meaningful interactions with leads
  • Build trust and credibility
  • Increased engagement on social media
  • An elevated first impression
  • Be top of mind when people are ready for your product/service
  • Position yourself as the expert
Pearl Financial North Dallas Personal Branding Portrait Photographer

How Can Brand Photos Help My Business?

People say that content is king. Well, personal brand photos are the icing on top when it comes to creating.  Studies show that adding a photo to words, ads or your website Increases Click Through Rates By 42%. Your viewers are more likely to stop their social media scroll when they see images included. And that’s not taking the quality of the images into consideration. 


If you want to be seen in 2022, you need to be using images everywhere. Custom photos show what it’s like to work with you to your leads. Whether you want to project a fun-loving personality or more serious, buttoned-up vibe. With one branding photography shoot, you could improve all your points of contact with your audience. From your email signature, website, landing pages, ads, and marketing materials.

North Dallas Personal Branding - Network Marketing

How Do We Plan A Session?

After booking your personal branding photoshoot, we will have a dedicated time to plan your session. We’ll discuss your photo needs. Where do you need photos? Your website? Social media? Landing pages? Ads? Think about your business and marketing goals. I’ll make recommendations on styling, props and wardrobe based on your desired goals. Brand photos should serve your business. Each photo for your personal branding shoot is intentional and created with purpose.

What Would We Shoot?

We’ll start with a questionnaire to get clear on your story. We want to make sure that your brand photos resonate with your audience. Depending on your business, whether it’s product or service based, we’ll capture a good variety. We will shoot your products and services, tools of the trade, meetings, workshops, behind the scenes, and more.


A huge part of personal branding photography is just that – it’s personal. We’ll brainstorm what sorts of props you should bring. You may want to bring props that will allow you to tell a story. We want you to have months worth of beautiful images full of your company’s stories. Your portraits should show details that breathe life into your business and website. We have a planning meeting where we discuss potential ideas for your sessions.
Planning is key for personal branding photoshoots. It’s also important to find the right photographer. Find someone that will show you the process so that it’s easy to capture the right image for your business. Plan photos for your business with your ideal client in mind.


If you’re getting started in business and are not sure how to use the pictures or what pictures you need, I can help.  I have a plan for capturing a variety of images that may come up in the future as well as taking images of you looking like the expert.  

Where Do You Offer Personal Branding Photoshoots?

My home base is Dallas, Texas and I photograph personal branding clients in Frisco, Prosper, McKinney, Plano, Allen, Celina, Little Elm, Addison, Dallas and surrounding areas.


Travel is also definitely an option. I have photographed clients in San Francisco, San Diego, Los Angeles, Orange County, New York City, Savannah, Miami, Washington, DC, and Phoenix. Please contact me for travel information to find out more.

Commercial Use Of Personal Branding Photos

Once you receive your images, you are the owner of a commercial use license. I differ from lots of photographers and photography services. I don’t request use credit for your branding photos unless the image is published outside of your assets. The goal is to create conversions for small business owners, not me. In fact, you are able to edit photos to match your branding and marketing. The only restriction is that you cannot give the images or sell them. My clients have used their photos on websites, book covers, billboards, on buildings, press releases and their business page.

Is A Personal Branding Session Right For Me?

If you’re a business owner and know it’s time to take things in your business to another level, yes. High quality images communicate value. These photos help people and potential clients fall in love with you and your business. With this investment, we will make your photography personal to you.


As the founder and lead photographer, my hope is to walk you through this experience so that you are comfortable showing up in images. I want women to know that they can shine their light. That they can have an impact on the world. I want women to know that they don’t have to be afraid to show up. That they are the face of their business. The world is ready to see the boss behind the business.

all about north dallas personal branding photography

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  1. […] headshot photographer, I specialize in Dallas lifestyle headshots, professional headshots, and personal branding photography in North […]

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Brand photography for women-owned businesses, I've got you covered! 

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I'm Catie! Brand photographer based in the North Dallas, Texas area. 

I work with busy women CEOs who crave more than generic stock photos to promote their business. You want an effortless strategy to connecting with your ideal clients through personal branding photography.

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