Personal branding photography could be the answer that you’re looking for.
Looking for more clients? Looking to connect with more ideal clients?
Personal branding photography is the key to your ideal client making a connection with your brand.
You can stand out by properly positioning yourself.
Your ideal clients look to you as the expert in your field. Let’s capture your authentic self and position you as a leader. Your personal branding photos shouldn’t be cookie-cutter, run of the mill, “generic” photos of you sitting at your laptop. They should be as unique as your business. No two photoshoots are exactly the same because no two business owners are the same. We plan everything around you, your business and your ideal customers.
Let your light shine online and everywhere.
Are you afraid?
Of growing your business? Of success?
You’re a boss in your business. But, let’s be honest. The thought of being in front of a camera and the center of attention is the last thing you want to do. You’d rather go to the dentist.
I get it. It can feel awkward. It can feel uncomfortable. And…what do you do with your hands!?
It feels vulnerable to pose for photos. Imposter syndrome rears its ugly head and any insecurities you have feel magnified.
This is why I want to help you feel prepared and comfortable during your photoshoot.
What Is A Personal Branding Shoot Like?
It’s actually way more fun than people think.
On the day of your photoshoot, I’ll talk you through every pose. I don’t expect you to know what to do, how to pose, or where to put your hands. That’s why I’m there!
During our planning call before your shoot, we’ll chat about all the details. From choosing a location, how to select props, your brand style, outfit planning, accessories, to makeup, hair, and nails so you feel prepared. We’ll also discuss any upcoming launches, whether it’s a new website, product, or service.
After our session, you’ll be able to choose your favorite images. Photographs that will position you as an authority in your field, help you attract with your dream customers, and set you up for growth. The purpose of these photos is help you have photos you love and save time creating content.
You get one chance at a first impression. And when it’s online, you get like seven seconds. (probably less with each passing year) Crazy, I know. So let’s make sure it’s a good one.
Personal branding photography levels up a potential connection with a client. You can show anything from your personal style, your daily routine, your behind the scenes, your process, to how you work with a client in your photos. You can show that you are an expert in your field. It’s an opportunity to make a first impression before you even meet. It can be such a impactful tool to help business owners and entrepreneurs position themselves as leaders
Business owners can use their photos to tell their story and build relationships with potential clients. Content marketing is simple when you have photos to work with. My intention is to make it simple and powerful for you to showcase your business and leave a lasting impression.
What Is Personal Branding Photography?
It feels like a buzzword these days, right? You keep hearing people talking about it. But maybe you’re not really sure what it means. If you’re not sure what personal branding photography is, it’s photography for your personal brand. It’s so much more than a headshot.
What Is Personal Branding?
A Brand: Is A “Name, Term, Design, Symbol, Or Any Other Feature That Identifies One Seller’s Good Or Service As Distinct From Those Of Other Sellers” (American Marketing Association)
Brand Examples: Nike, Starbucks, Louis Vuitton, American Express
A Personal Brand: is a culmination of ideas, values, skills, personality and feelings associated with a person.
Personal Branding Examples: Oprah, Michelle Obama, Beyonce, Amy Porterfield, Jasmine Star, Nicole Walters, or Marie Forleo.
I like to think of it like brands are the household brands we’re all familiar with. Personal brands are the household names we’re all familiar with.
Why Is Personal Branding Photography Important?
Big household name brands pour tons of money and effort into creating a brand that people love. Just think about SuperBowl commercials.
You don’t have to be Starbucks. Or Gucci. Or Tesla.
With a personal brand, by being yourself, you’re already one of a kind. You can stand out from the crowd because there is only one you. That’s why it’s important to make your photography personal. Say goodbye to generic stock photos on your website!
You are the secret sauce when it comes to your business. There will always be others who do what you do, but only YOU do it the way you do!
When you’re passionate about your work and the audience you serve, you’re already relatable to the people you want to work with.
You are the face of your business. It’s true, whether you hide behind your business name or not. By being the face of your business, you humanize the products and services you sell.
Benefits of marketing with personal branding photos:
- Set yourself apart from the competition
- Build an audience that is drawn to you
- Enables you to have conversations with leads
- Build trust and credibility
- Increased engagement on social media
- Better content – no more generic stock photos!
- An elevated first impression
- Be top of mind when people are ready for your product/service
- Position yourself as the expert
How Can Brand Photos Help My Business?
Content is king. At least that’s what people say. If that’s the case, then personal branding photos are the cherry on top when it comes to content creation. Your viewers are more likely to stop their social media scroll when they see images included.
If you want to be seen in 2022, you need to be using images everywhere. Custom photos show what it’s like to work with you to your leads. Whether you want to project a fun-loving personality or more serious, buttoned-up vibe. With one branding photography shoot, you could improve your visibility with your audience. From your email signature, website, landing pages, ads, and marketing materials.
How Do We Plan A Session?
After booking your personal branding photoshoot, we will have a dedicated time to plan your session. We’ll discuss your photo needs. Where do you need photos? Your website? Social media? Landing pages? Ads? Think about your business goals, marketing plans and promotional ideas.
I’ll make suggestions on styling, props and wardrobe based on your desired goals. Brand photos should serve your business. Each photo for your personal branding shoot is intentional and created with purpose.
What Would We Shoot?
We’ll start with a questionnaire to understand your brand story. We want to make sure that your brand photos connect with your audience. Depending on your business, whether it’s product or service based, we’ll capture a good variety. We will shoot your products and services, tools of the trade, favorite items, you in action doing what you do best, behind the scenes, and more.
A huge part of personal branding photography is just that – it’s personal. We’ll brainstorm what sorts of props you should bring. You may want to bring props that will allow you to tell a story. We want to create months worth of beautiful images full of your business’ stories. Your photos should show details that give your business and website personality. When you book a brand photoshoot , we have a planning meeting where we discuss potential ideas for your sessions.
Planning your shoot is the key to a successful shoot
Planning is key for personal branding photoshoots. It’s also important to find the right photographer. Find someone who has a process in place to make sure that it’s easy to capture the right image for your business. Plan photos for your business with your ideal client in mind.
If you’re getting started in business and are not sure how to use the pictures or what pictures you need, I can help. I plan to take a range of images that you may want as well as photos of you doing what you do best. The point is to make sure you present as the expert!
Where Do You Offer Personal Branding Photoshoots?
Travel is also definitely an option. I have photographed clients in San Francisco, San Diego, Los Angeles, Orange County, New York City, Savannah, Miami, Washington, DC, and Phoenix. Please contact me for travel information.
Commercial Use Of Personal Branding Photos
Once you receive your images, you will have a commercial use license. I’m different from lots of photographers and photography services. I don’t request use credit for your branding photos unless the image is published outside of your assets (you know like if you get that feature in Forbes! or Magnolia!).
The goal is to help small business owners convert traffic into leads and leads into paying clients. In fact, you are able to edit photos to match your branding and marketing. If you go to a generic portrait photographer, I’m willing to wager they wouldn’t let you edit your images.
The main restriction is that you cannot give the photos or sell them for your own profit. If you have questions, don’t hesitate to ask. My clients have used their photos on websites, book covers, ads, magazines, press releases and their business page.
Is a Personal Branding Shoot Right for me?
If you’re a business owner and know it’s time to take things in your business to a new level, then yes. You’re past the stage of DIY photos and selfies. You’re ready to level up. These photos help people and potential clients fall in love with you and your business. Your photos will be custom tailored to you. It’s truly one of a kind.
As the founder and lead photographer, my hope is to walk you through this experience so that you are comfortable and ready to show up in photos. It’s not your time to hide behind your business. I want more women to know that they can shine their light. That they can have an impact on the world. I want women to know that they don’t have to be afraid to show up. That they are the face of their business. The world is ready to see the boss behind the business.