Are you looking for new Realtor headshots? Are you a new real estate agent looking to stand out from the crowd? Keep reading!
Real estate is one of those industries that is built upon relationships and connections. Word of mouth referrals are paramount. However, how do you get those word of mouth referrals? You work with your clients and serve them so well in finding their future home that they can’t help but rave about you.
But what about when you’re starting out or changing locations? Having a firm handshake and a professional real estate headshot will help you get there.
How to Get Great Realtor Headshots
Do you dread getting your headshot taken? You’re not alone! But in today’s oversaturated market, standing out is more important than ever. And one of the best ways to do that is with a great realtor headshot. It’s all about relationships in the world of real estate, and a professional photo can help you build that personal connection with potential clients. Outdated or unprofessional headshots can hurt your marketing efforts and make you fall behind your competitors.
And please, if there’s one thing that you take away from this guide, let it be that you look like your current self in your headshot! I’ve seen so many real estate agents whose headshot is great, but it’s like 5-10 years old. So while the agent looks great too, the photo and the agent inevitably don’t match up quite right.
But don’t worry – even if you don’t feel photogenic, getting a great headshot is easy with the help of this ultimate guide. As a photographer who has worked with countless real estate agents, I’ve compiled all the tips you need to know for a successful photo shoot. So read on and learn how to make your headshot work for you!
Why Realtor Headshots Matter
Are you a realtor looking to stand out in a crowded market? Your online presence is everything, especially when it comes to attracting potential clients. In fact, statistics show that almost everyone searches for homes online these days, with 99% of Millennials, 90% of Older Boomers, and 70% of the Silent Generation all looking for homes on the internet.
That’s why you need to focus on your headshots and online presence. Your headshot is the first thing people will see when they search for you online. And as the saying goes, you only get one chance to make a first impression. Studies show that people form an impression of you within 1/10th of a second, and that impression is hard to change.
So, if you want to make a great first impression, you need a great headshot. A professional photo can make all the difference and help you stand out from the competition. Plus, it can show potential clients that you’re trustworthy, likable, and competent.
Don’t let unprofessional or outdated headshots hold you back. With the tips in this guide, you can create a headshot that will build connections and help you attract more clients. Ready to get started? Let’s do this!
Real Estate Headshot Location Ideas
Looking for the perfect place to get your realtor headshots taken? There are so many great areas in Dallas that you can take realtor headshots. If you want to be outdoors, consider a city setting like Downtown Dallas. If you want to be indoors, there are homes that can be rented hourly. Or, is there a developer or builder that you have a good relationship with?
It’s okay to think outside the box for your headshots. You don’t have to stand in front of a white or grey backdrop in order for it to be a “legit” professional headshot.
The key to a great headshot is about getting the right lighting and posing guidance, which a professional photographer can provide. But don’t worry, finding the right photographer is easier than you might think.
Realtor Headshot Photographer Near You
Start by asking around in your network for recommendations, or do a quick online search for “realtor headshot photographer” in your area. Make sure to check out their portfolio and client reviews before making a decision. And don’t forget to ask if they provide digital images with basic retouching – this is important for building your online presence.
Once you’ve found your photographer, ask for their location recommendations. The background you choose for your headshots can say a lot about your brand, so choose wisely. Some of my favorite locations for professional realtor headshots include in-studio, on location in a natural setting, in a staged home, in your own home or office, in the city or neighborhood, in a coffee shop or co-working space, or even in front of a beautiful nature backdrop if that suits your specialty.
With the right camera and photographer, you can be sure that you’ll stand out in your headshots while still showcasing your brand and style.
What to Wear for Realtor Headshots
Let’s talk about what to wear for your real estate headshots. Don’t worry, it’s not as complicated as you might think! First of all, it’s a good idea to bring three to four professional outfits to your photo shoot. That way, you’ll have plenty of options to choose from.
When picking out your outfits, go with something that makes you feel confident and comfortable. Stick with solid colors and avoid busy patterns, as they can distract from your face. Keep your jewelry minimal or skip it altogether, so nothing takes away from the connection you’re trying to build with your potential clients.
If you love wearing heels and they make you feel more confident, go for it! But if you’ll be walking around during your shoot, consider wearing comfortable shoes. And remember, your headshot should be an extension of your personal brand, so choose an outfit that reflects your style and makes you feel authentic.
Finally, if you’ll be shooting outside, take the weather into consideration. You don’t want to look cold or uncomfortable in your photos. And if you’re shooting in a studio, ask your photographer for advice on color choices to make sure your headshot looks amazing.
How Often Should I Get a New Realtor Headshot?
If you’re wondering how often you should get your headshot updated, here’s some advice. Your headshot should always reflect who you are and any changes to your appearance should be updated in your portrait. This is important because when you use your headshot in marketing materials or on social media, it builds trust with your audience.
If it’s been a year or two since your last headshot or if you’re using lots of images for your marketing, it’s a good idea to update your photos regularly. That way, you’ll have fresh content going out and you’ll be using pictures that truly represent you and your personal branding.
Don’t worry, updating your headshot doesn’t have to be stressful. In fact, it can be a fun process! If you’re interested in booking a brand photographer who understands the real estate industry and can help you upgrade your photography presence, let’s chat. I’m based in Dallas, Texas but I do travel to places like California, New England, Nashville, and Florida.
If you want to see more examples of our personal branding photography or if you’ve been searching for a “real estate headshot photographer near me,” check out our portfolio. I hope this advice helps you plan your next headshot and feel confident as you upgrade your photography presence.
Real Estate Headshots: Day of Photoshoot Tips
Getting a headshot that you love putting out in the world requires some planning and preparation. I know you want to look your best in your real estate headshot, so here are some day of photoshoot tips!
- The days leading up to your session, make sure you stay out of the sun. If you’re planning on getting a spray tan prior to your photoshoot, make sure it’s at least 2-3 days before your photoshoot.
- Be sure to get a good night’s sleep the night before your photoshoot so you look well rested.
- Prepare your clothing well in advance and set them aside (on hangers!) a few days before your photoshoot.
- Dress in what aligns best with your personal brand. That may be a dress or a blouse, or perhaps a blazer with jeans. Wear what feels professional and most “you”.
- Smile for your headshots! Studies show that smiling conveys approachability, warmth, and competence. In other words, smiling will make you look more friendly versus looking serious.
- If you prefer a certain side of your face or feel self conscious about anything, let your photographer know ahead of time and they will help pose you in the best ways.
- Consider getting multiple poses in multiple outfits. Giving yourself a variety to choose from is a good idea.
- Have good posture for your photos as it conveys confidence to potential clients.
- Relax and trust your photographer.
- Have fun – headshots don’t have to feel like torture!
Posing For Your Realtor Headshots
When you have the right photographer they will coach you on how to pose and walk you through poses that will flatter you and your brand.
Headshots don’t have to be boring. Yes, there is the standard headshot standing in front of a plain background. But nowadays, realtors can convey more personality in their headshots and personal branding photos.
If there’s any part of your body that you feel self-conscious or insecure about, make sure to tell your photographer. If they start to put you into a pose and you feel uncomfortable because you’re self-conscious about your arms or midsection, it’s okay to alert your photographer. In fact, it will help them create a better photo for you.
Above all, your posing for your professional realtor headshots should communicate that you are professional, friendly, courteous, and ready to help your client find their first or next home.
After Your Photoshoot
Following your photoshoot and when you’ve received your retouched digital photography, it’s time to update your presence with your perfect headshot.
Adding a headshot or picture to your homepage, about me page, and your contact page can go a long way to building a relationship with the clients searching for a realtor or brand. It’s an easy path to success for professionals, and often overlooked.
All Of Your Social Channels And Your Email Signature Should Have An Updated Headshots After Your Shoot.
Here Are The Platforms To Think About Adding Your Realtor Headshots To First:
- Realty Networks that host your realtor headshots
- Email signature
- Email marketing
- Platforms for professionals
Have you ever Googled your own name to see what comes up? Google your own name to make sure you’ve updated any sites that show up on the first page with your image. If you find an outdated headshot, have it updated to your new one.
If you’re ready to really stand out in the crowd of Realtors, then start building a personal brand around your real estate. You don’t have to just use your brokerage logo. You can have your own brand designed. I highly recommend checking out Power Up Branding and Design – Real Estate Package for your real estate brand needs. Natalia has worked with many real estate agents and realtors to build their personal brand and expand their impact on their local markets.
Now that you’ve read the ultimate guide for taking great real estate agent headshots in 2023, you know each step that will help you get the headshot you love. Getting your Realtor headshots and photography done can feel intimidating when you don’t know what to expect. I hope this headshot guide helps to ease your fears about getting your own photography done.
Marketing with photos for your business can be easy when you have the right content to start with. Aim for portraits that tell a story about your business. Personal branding photography and brand photos are a newer niche that allows agents in the new world of social media to stay top of mind.
In a world where everyone is shouting to be heard, you want to be the business that people remember when they need what you are selling. A memorable brand help to keep you in mind. You want your photography to serve you and your business so that your potential customers already know who you are when they want to buy a home, and end up hiring you.
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