Are you a brand designer looking to get updated brand photos for your own website, marketing and social media? In this post, I’m breaking down the case study of (Power Up Brand & Design) – now Hola Luz Creative Studio, a Latina-owned brand and web design agency based in Dallas, Texas and serving clients nationwide.
Natalia Gaitan of (Power Up Brand & Design) now Hola Luz Creative and I did a half day brand session at The Lumen Room in Fort Worth, Texas.
SESSION GOALS:
- To update her brand photos for her website refresh.
- Create more photos that highlighted the brand refresh as a brand designer.
- A gallery that is cohesive, showcasing her expertise, her well-rounded experience
- A library of images that showcase her personality
Brand Vibe: Fun, empathetic, relatable, conversational (like you are chatting with a friend IRL), bold but sophisticated, easy not stiff, elevated but relaxed, nonjudgemental, no filter, no time for BS, straightforward
Company Mission: We design powerful brands and websites, that upgrade your business from good to industry leader status. We help female-owned businesses step into their big business era, we’re here to help you take up space, get all eyes on you, and make more money – just by being your fabulous self! A growing business deserves strategic branding that will grow with you as you stop second-guessing yourself and start moving forward with confidence.
Core Values: I am on a mission to make brand and website design approachable process. People feel intimidated and judged when it comes to their business. I want them to feel proud of their DIY efforts nd celebrate them for taking action in the first place. I want them to feel safe and free to dream bigger and earn the respect they deserve.
The process for creating photos for a brand designer
Natalia filled out my brand questionnaire, and I got to work creating a brand shoot plan. She arranged for her wardrobe stylist Shelly Muns to come on set, hired Sophie K Hunter Photography to shoot behind the scenes video for social media, and brought friends to be her hype squad.
The Results – Brand Designer Photos
- A gallery of 50 custom brand photos
- Photos designed specifically for her new website
- Headshots that showed professionalism and personality
Ready for your own personalized branding session for small business?
If you are a web designer, brand designer, graphic designer, design agency in the North Dallas area, including Frisco, McKinney, Prosper, Celina, Plano, Little Elm, DFW and more – and you’re looking for a branding shoot with a photographer with a proven planning process in place, I’m ready to chat!
Step 1. Get in Touch – click and contact today
Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos
Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning
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