Not to be dramatic, but Flodesk just released Flodesk Studio and it is going to change the game.
I just got access to Flodesk Studio and let’s just say my mind. is. BLOWN.
What is Flodesk?
Flodesk is an email marketing service provider who changed the game in the ESP space. Prior to becoming a Flodesk user, I used another platform and felt limited and quite frankly bored by the options I was given. And at the time, customizing an email required coding knowledge I didn’t have (you know back in pre-AI days).
In a world of clunky email builders, when Flodesk came on the scene, they launched the first intuitive, drag and drop email builder. This gave users essentially unlimited options to design and customize their emails to look like their brand.
But if you’ve ever written or designed emails for your email list, then you know that it can be hard if you’re not a natural writer or designer. Flodesk makes it incredibly easy to send beautiful emails, but even I have experienced the dreaded question, “But what do I write?!”
What is Flodesk Studio?
Flodesk Studio is a brand new email design app built by real human designers, accelerated by AI, and finished by you.
Listen, if you’re anything like me, you have an email marketing service, but you open it up and then writer’s block hits and you feel completely stuck. And sometimes you just need a little nudge. You need some help, am I right?
You describe what you want, then Studio brings it to life on-brand. You refine it in chat or pixel by pixel. Use it inside Flodesk or export the HTML to any provider – Mailchimp, ConvertKit, Beehiiv, whatever you’re on.
How to Use Flodesk Studio
Have you ever sat down to write an email to send to your audience and had no idea wtf to write? Yeah, same.
Or you have an idea of what to write, but getting it to “look good” feels like an impossible task? Yep, been there.
Well, Flodesk Studio has solved that problem.
If you already have a Flodesk account, you can open Flodesk Studio and connect your account. You can pull in your brand colors, fonts, and it’ll ask you about your business, brand voice, and how you help others.
The next step is the magical part.
Much like a chat window you’re familiar with, you can ask Flodesk studio to create and email for you. Give it instructions or a description, or you can use one of the prompts.
From there, Flodesk Studio will create three designed email options for you. Two styled and one plain text. It will write what you asked for, in your brand voice. And then you can edit and tweak it from there.
It eliminates that feeling of blank screen dread. And it shortcuts (and obliterates the excuses you tell yourself) the process to sending an email to your list.
Because sometimes you have the idea for the contents of the email. And other times, you have a template waiting for you to add content, but no idea what to write. This solves both problems. You get options for beautifully designed emails AND options for the written content.
And I don’t know about you, but it’s always easier to work from a rough draft or starting point instead of a blank screen. A blank screen can feel daunting and intimidating…do you secretly tell yourself that you have to write something groundbreaking or earth shattering?
We all know that’s not the truth. But it’s a lie we tell ourselves that gets us out of writing our emails because it’s not “good enough”.
How is Flodesk Studio Changing the Email Game?
What used to take you hours…maybe even days, can now take you SECONDS. You can start from a template, a prompt, or your own idea, so you’re never starting from scratch. That cuts so much time staring at a blank screen.
I love the fact that Flodesk Studio will create designs that were trained by world-class designers so that your emails look like you and not like AI slop generated them. IYKYK.
And here’s the kicker. Even if you don’t use Flodesk (YOU ABSOLUTELY SHOULD THOUGH), you can use Flodesk Studio and export the HTML to use in another ESP, like Kit, Mailerlite, Mailchimp, etc. So even if you’re not a Flodesk user, you can still benefit from the awesomeness of Flodesk Studio. It’s that COOL?!
But Won’t It Feel AI-generated?
That is the beauty of Flodesk Studio. Describe the email you want, and Flodesk Studio brings it to life in seconds, beautifully on-brand, ready to refine in chat or perfect by hand. Built by the world’s best designers, accelerated by AI, finished by you.
I love that they say it’s accelerated by AI, because that’s how we should be using AI, right? At least that’s how I feel about it. AI shouldn’t be doing the work for you. You’ve put in the reps to be the expert that you are in your field. You don’t want your content to feel generic or like AI wrote it. That’s why Flodesk Studio asks you for your brand voice before you get started.
Who Can Use Flodesk Studio?
You can! While Flodesk Studio is currently FREE while in beta. Like no credit card required. You can try it out and help Flodesk as they build this out.
And if you’re already a Flodesk user, you’re ready to level up your emails (and actually start sending them if you’ve been “meaning” to.)
If you’re not yet a Flodesk user, but want to try them out, I can’t say enough good things about them. I’ve been a Flodesk user since the email service was in beta itself and have loved watching them grow. I won’t lie, I absolutely love that Flodesk has female founders and an amazing team who listens to feedback. And yes, I’m a Flodesk Partner, but I only recommend what I truly love and support. Want to give Flodesk a spin? Here’s my link.
Start creating today at this link.
Why Should You Try Flodesk Studio?
I don’t know about you, but I understand that as a business owner, email marketing is one of the most valuable assets we have. Because if we have a diversified marketing strategy, we’re not just growing on social media because we understand that social media follower are not ours. They belong to the platform where they were built.
Imagine if your favorite social media platform shut down tomorrow. Would you still be able to contact your following? In most cases, probably not. And that’s why, if you’re building a business of pretty much any kind, you need to also be building an email list. Flodesk is my favorite email marketing platform for its ease of use, beautiful layout options, and simplicity overall.
Now, with Flodesk Studio, you don’t need to worry about starting from scratch (which I know can feel like a huge obstacle in writing emails). And the beautiful thing about Flodesk Studio is that it was trained and designed by experts; and not meant to replace your human touch, but rather help accelerate it. Flodesk Studio removes the design barrier to entry to help you write and SEND emails.
Because if you’re paying for an email marketing service, shouldn’t you be sending emails too?
Start creating today at this link.
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