Are you a Pinterest manager and strategist looking to get updated brand photos for your own website, marketing and social media? In this post, I’m breaking down the case study of Sustainable Strategy Company, a woman-owned Pinterest management and strategy agency.
Kathryn Novak of Sustainable Strategy Company and I did a half day brand session at New Light Studio in Hurst, Texas.
SESSION GOALS:
- To update her brand photos for her website launch.
- Create more photos to use across her marketing.
- Take her photos from DIY to professional
- A library of images that showcase her holistically
Brand Vibe: intentional and approachable
Company Mission: I help brand photographers go from having to constantly show up on social media (likely Instagram) to being able to pull leads on autopilot through the use of blogging and Pinterest! I help them improve their search-ability and ultimately generate leads on autopilot. I also help some clients improve their client experience and nurture strategy by utilizing Pinterest.
Key Differentiator: I look at the analytics and SEO. There are even times where I analyze the back end code to understand how my strategies are working! I have a math/engineering background so I am more drawn to Pinterest for the strategic side rather than the design side.
The process for creating photos for a Pinterest Strategist
Kathryn filled out my brand questionnaire, and I got to work creating a brand shoot plan. She arranged hired my go-to makeup artist Kay Castro, chose a light-filled studio for her shoot, and gathered various props to add personalization and personality to her photoshoot.












The Results – Pinterest Strategist Photos
- A gallery of 50 custom brand photos
- Photos designed specifically for her new website
- Headshots that showed professionalism and personality
Ready for your own personalized branding session for small business?
If you are a Pinterest strategist, Pinterest manager, Marketing Strategist, marketing agency, social media manager, social media agency in the North Dallas area, including Frisco, McKinney, Prosper, Celina, Plano, Little Elm, DFW and more – and you’re looking for a branding shoot with a photographer with a proven planning process in place, I’m ready to chat!
Step 1. Get in Touch – click and contact today
Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos
Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning







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