Is 2024 the year you finally invest in brand photos for you business?
With so much artificial intelligence technology coming onto the scene, authenticity is going to be more important than ever. People want to connect with real people and consume content written and created by real people.
What are brand photos?
Brand photos are essentially marketing images for your business. These are the photos you use to market and promote your offers, products, and services. Brand photos include the following types of photos: headshots, lifestyle photos, behind the scenes, flatlays, product shots, tools of the trade and more.
Brand photos allow you to showcase who you are and what you do, beyond just a basic headshot. In 2024, you’ll no longer be able to just coast on promoting your business name. People will be looking for the person behind the brand. That’s why building your personal brand is so important.
There will always a lot of people who do what you do, sell what you sell, and offer what you offer. However, the ONE thing that no one else can take, copy, or steal is your personal brand. That is truly unique to you and you alone.
How are brand photos different from headshots?
Headshots fall into a type of brand photo. Everyone needs a headshot whether they have a business or not. You can use a headshot on sites like LinkedIn, as a social media profile photo, and on business cards. However, if you’re running a business, brand photographs will help you stand out further. You can build that personalized relationship with a prospective customer faster and easier with brand photos.
Who needs brand photographs?
If you’re a business owner, you need branded photos. Plain and simple. Whether you use something like stock photography to make do until you can invest in custom brand images or you hire a marketing agency to create the photos…you need branding photographs.
How to stand out with brand photos in 2024
If you’re ready to truly stand out, build a personal brand, and connect with more idea clients, then let’s go. This is how you’re going to stand out with custom images in 2024.
Do a branding audit
Look at your brand and your business. Consider if it’s time for a rebrand or if you need to strategize, change, or evolve your ideal client avatar. Who do you want to be working with in 2024? Everyone has room for growth and so this might be your moment.
Check for the types of photographs you need
Are you launching a new product, service, or offer in 2024? When was the last time that you were photographed for your business? If it’s been longer than 5 years, it’s time to update your visual assets in your business! Do you need product photos, shots of you in action, or strategically posed images for a sales page?
Who is your ideal client avatar?
If you’ve been in business for a while, you’ve heard of an “ideal client avatar”. And it’s something important to figure out. I know that when I was starting out in business, I just wanted anyone who was willing to pay me. But I quickly realized that is not the best strategy.
Need help figuring out your ideal client avatar? If you’ve been in business for a little while, think about your favorite clients, who did you love working with, and who do you wish you could “clone” as a client? This will give you a good idea of the type of person you could be targeting for better results.
Hire a brand photographer – specifically
If you want the best return on your investment with brand photos, hire a photographer who specializes in brand photography. While sure, you could hire your family photographer or wedding photographer or portrait photographer, a brand photographer will have a specific strategy to help you create targeted photos.
Strategy and purpose is the name of the game when it comes to brand photography. In order to take the photos you need to market and promote your business, you need to have a plan. Personally, I do a deep dive with my clients to find out who their target customer is, how their business is different from others in their industry, and the specific photos they want and need.
Book a brand photoshoot for your business
If you’ve done the things above and you’re ready to stand out in 2024, then it’s time to book a brand photoshoot for your business. It’s time to lean into your personal brand, showcase you and your personality, and what you bring to the table.
Are you a small business in the Dallas/Fort Worth Metroplex? I’d love to help you with your brand photos in 2024. In fact, I’ve got an End of the Year Promotion going on so that you can book your shoot in 2023, but you don’t have to actually do the photoshoot until 2024. That means that you can write it off in 2023 and enjoy the tax benefit for this tax year (talk to your tax professional for the best option for you).
READY TO BOOK YOUR HEADSHOTS OR PERSONAL BRANDING PHOTOS?
If you are a small business owner or entrepreneur in the North Dallas area, including Frisco, McKinney, Prosper, Celina, Plano, Little Elm, and more – and you’re looking for a branding shoot with a photographer with a proven planning process in place, I’m ready to chat!
Step 1. Get in Touch – click and contact today
Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos
Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning