Hi! I’m Catie, the North Dallas branding portrait photographer.
What is a branding portrait photographer?
Personal branding is among the latest buzzwords in the business world. Experts and gurus telling you to build your personal brand on social media and through your website.
But how exactly do you build a personal brand?
A branding portrait photographer can help you build your personal brand on the visual end.
Branding photographs show the who, what, where, when, and how of your business in a way that words can only express to a certain point.
People are very visual and by having strong branded photos, you’ll enable your website visitors and social media followers to start to recognize you as the expert in your field.
How would it feel to be known as the expert about real estate – nutrition – coaching – whatever the case may be? People would start coming to you to get their information, which leads them to your opt-in, your funnel, your program, etc.
Why are brand portraits important?
Brand portraits help show potential clients and customers who you are. They help them see the face behind the business.
All too often, I see business owners hiding behind their products, their franchise name, or their services. They hesitate to show their faces because they assume that the product will sell itself.
Sure, that could be the case. But there are thousands of people selling the exact same thing.
Why should someone buy the product, service, or membership from you?
One of the ways that you can connect with your audience on a deeper level is with your brand portraits. It allows you to pull back the curtain on the behind the scenes of what you do, how you do it, and why you do it.
It gives potential customers an intimate invitation in your business. This allows for the know, like, and trust factor to come into play.
Hands down, if it’s me, I would rather do business with someone I know, like, and trust than a faceless stranger.
Brand portraits let you have that connection point.
Plus, nowadays, savvy consumers can spot a stock photo a mile away.
You don’t want to hide behind a boring or generic stock photo? You’ll just blend into the noise of the internet.
Why should I book branding portraits with you?
If there’s one thing that constant, it’s change. Social media is constantly changing. Ways that business is conducted is changing.
Just look at the last two years. “Working from home” has a whole new meaning.
I’ve been photographing people for over ten years and specializing in branding portraits for the last four years. I’ve studied what business owners need for their visuals when it comes to their website, social media, marketing, and branding.
While you can hire any portrait photographer, a branding photographer will be able to capture headshots, behind the scenes, tools of your trade, and more.
To have a full branding portrait experience, you want to be sure to have the who, what, why, where, and how when it comes to your business.
Ideal customers should know who you are, what you do, why you do it (what drives you), where you work (where you ship if e-commerce), and how you do the thing you do. What’s your secret sauce?
When you book branding portraits or a brand photoshoot with me, we have an extensive planning session to go over all these details. If you have a course or product launch, we’ll be sure to get photos for that. If you are launching a new website, we’ll get photos for that. Your shoot is tailored to what you have coming up in your business.