Are you a therapist looking for branding photos? I have a client feature to share with you! This client is a mental health professional, therapist, and professor of psychology. She came to me needing some new headshots for her upcoming publication and branding photos for her website.
Why does a therapist need branding photos?
As a therapist and mental health professional, you do important work helping people. Before your patients and clients come to you, they most likely had to seek you out. They probably searched for local therapists who had a certain specialty.
Once a patient or client gets to your website, it’s important for them to see you. Because you’ll be helping them with vulnerable topics, trust must be established as quickly as possible. One way that you can do that before having your first session is with photos.
Your website photos can communicate who you are, your areas of expertise, and why you do the work that you do.
Even if your patient finds you from a listing directory like Psychology Today, having an approachable headshot on the website helps start building that know, like, trust factor.
Branding Photos for Mental Health Professionals
Another reason mental health professional may consider branding photos for their website is to stand out. If you’re ready to niche down your specialty and open your own practice, it’s important to show what you do and who you work with. People want to find the right fit and expert who can help them. If you only work with children and teens, that needs to be clear on your website. If you specialize in grief counseling, or addiction recovery, or marriage therapy, make that clear on your website.
Branding photos will help you showcase what you do and who you do it for. When you specialize, you become an expert in that area of mental health. Other therapists, counselors, and mental health professionals will look to you for your expertise and guidance when it comes to that topic.
HELPFUL RESOURCES TO PREPARE FOR YOUR BRAND PHOTOSHOOT
READY TO BOOK YOUR OWN BRANDING SHOOT?
Step 1. Get in Touch – click and contact today
Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos
Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning