If you’re a business owner in Plano, Frisco, McKinney, or Prosper, Texas, you may be wondering how to use your branding photos.
I hope you are loving this new series for creatives! Personal branding photography is all about capturing who you are as a business owner and entrepreneur and what makes your brand unique.
It’s an amazing way to tell your story, connect with your audience, and elevate and expand your brand beyond what you sell. These images can include headshots, your workspace, creative process, tools of your trade and much more!
Today, I’m sharing various ways you can use these images throughout your marketing efforts! If you think you can only use them on Facebook on Instagram, then I’ve got some great news for you!
You can leverage these images on SO many platforms and on an ongoing basis!
Read below for a ton of ways to use your personal branding photos!
Branding Photos for Social Media
Facebook (profile picture, posts, ads, cover photo, etc!)
Instagram (profile picture, posts, ads, Instagram stories, highlights)
Pinterest (eye-catching vertical pins leading to your website!)
YouTube Channel (profile picture, cover photo, video thumbnails)
LinkedIn (profile picture, posts, video covers)

Branding Photos for Your Website
Blog posts
Services/Products
Sales Pages
Investment page
Banners
Popups (for your email list signup!)
Online Shop

Brand Photos for Your Promotional Materials
Welcome Guides
Pricing Guides
Flyers
Business Cards
Thank you cards
Advertisements

Brand Photos for Email Marketing
Email newsletters
Lead magnets/opt-ins/freebies – speaking of which, click that link and download your personal branding photo checklist for planning your own shoot!

These are just a taste of how to use branding photos in your business. As entrepreneurs, we have to showcase our brand – our story, our message, and our values. Personal branding photos help us to tell our story, connect with our audience, and grow our businesses.
If you’re a business owner looking to hire a lifestyle headshot photographer in Frisco, TX, contact me today! Let’s take a headshot you love.
Looking for more resources?
How to Prep for a Brand Photography Shoot
Tips to a Headshot You’ll Love
Benefits of Personal Branding Photos for Creative Entrepreneurs

[…] Brand photos help you showcase who you are, what you do, and how you serve your ideal client in a polished way. While you may share photos that you’ve taken yourself on social media, often, you hit a point when you need something more. […]