While there are all sorts of digital marketing techniques that you can try, emails still prove to be an effective way of getting to people directly. However, people are receiving so many of these on a regular basis and are making a point to unsubscribe to the ones that get to be annoying. Getting the balance right between providing enough to receive a return on investment and not tipping over and spamming your customers can be a tricky one. Here are a few ideas that can help you to get this right.

Create a welcome sequence 

When you have new subscribers, you should tread carefully as this is the point when you can often tip people over the edge into hitting the unsubscribe button. So, you may want to reduce the number of emails that you are sending them at this initial stage. Once you have established them as regulars, you can then start to increase the frequency – and you may even be able to do some targeting based on what they are interested in and any shopping habits that they have displayed on your website. 

Think carefully about your headlines 

Your headlines are tricky. They are what will make people want to open the mail in the first place, but people are much more attuned to receiving spam in the modern world. Therefore, you don’t want to make the messages clickbait. This may also signal to the receiver’s spam filters that your message is one that should be filed away in this folder. It also helps to use a professional service such as a Zoho email campaign to help manage the messages you are sending out. You should also do a bit of experimentation here to work out what your subscribers are most responding to.

Provide value to subscribers 

People who are receiving these messages should feel like they are getting something above and beyond what typical customers are getting. There are numerous ways that you can do this, but typically, this will tend to be via some special promotions or access to a product or service that is not offered typically. This way, people are going to want to hang around to see what they get in the future.

Find out why people are unsubscribing 

At the final end of the scale, if people are unsubscribing from your messages, you need to find out exactly why this is occurring in the first place. Gathering this data is vital as if people are continually clicking the same box such as saying that you are sending too many messages, this is going to send a very clear signal to you that something needs to change. Otherwise, it is just going to keep on happening again and again.

Putting into place all of these actions will certainly help in ensuring that people stop unsubscribing from your emails and are therefore more likely to stay loyal customers. After all, this is such a useful tool that you have available that you don’t want to miss out on.

If you’re looking for an email marketing platform that charges one fee no matter how big your list grows, check out Flodesk. Flodesk is my email marketing service of choice for their beautiful emails, simple interface, and no-brainer price point.