So I’m guessing you’ve heard the buzz about ChatGPT and other AI content writing tools. But you may be wondering how to use ChatGPT as a photographer. In this post, I’m breaking down how you can use AI content writing tools to help you in your photography business.
Here’s what’s for certain, AI (or artificial intelligence) is not going away. This is just the beginning. I’m guessing that you probably didn’t expect to see AI play out in this way. I know I didn’t. Just from the movies, I assumed AI would mean robots. But I suppose that these are robots, just not in the sense that they are “traditionally” thought of.
What is ChatGPT and How Can it Help Photographers?
ChatGPT is an artificial intelligence chatbot, which means that you can ask it a question and it will give you an answer. It was developed by OpenAI and is currently free to use, although there is a paid option.
According to a recent article on Mashable, they asked ChatGPT what it is and it delivered this answer:
“ChatGPT is an AI language model developed by OpenAI, which is capable of generating human-like text based on the input it is given. The model is trained on a large corpus of text data and can generate responses to questions, summarize long texts, write stories and much more. It is often used in conversational AI applications to simulate a human-like conversation with users.”https://mashable.com/article/what-is-chatgpt
If you’re a photographer, you may be wondering how you can use this tool. Well, as we all know, most photographers thrive in their craft. They love taking photos. They typically don’t love creating content, writing blog posts, or sales pages. These are examples of what ChatGPT can help you with.
How to Use ChatGPT as a Photographer
If you’re a photographer, you know that creating content is part of the job. Obviously, the primary content you create is your photographs. That’s probably the easy part for you.
But if you’re doing photography as a business, then you know how important it is (and often overwhelming it is) to write words that sell, showcase, and serve. It’s often difficult to write about ourselves or talk about our services that doesn’t sound self-serving. We have to have a unique brand voice. And speak to our ideal client. It’s a lot to think about and as a result, most photographers just bypass this type of content creation.
The good news is you can use tools like ChatGPT and other AI content tools to help you. You can use AI to help you brainstorm blog topics, write first drafts of social media captions and even sales page copy.
There is a caveat, of course. I recommend using ChatGPT to help you get started and help you with brainstorming content ideas. I do not recommend using the results that you yield from ChatGPT as is. It will sound like a robot wrote it. However, with just a little tweaking, you can edit it so that it sounds more like you.
In fact, you can even “teach” the AI what your voice sounds like or ask it to write in a particular tone. Sometimes it works and sometimes it doesn’t yield what you expect, but overall, it’s such a timesaver when you’re having writer’s block!
How to Use AI to Save Time Creating Content
Here are some ideas on how ChatGPT can help you save time creating content in your photography business.
- Blog post ideas
- Email newsletter subject lines
- Creating SOPs for assistants
- Email reply templates for inquiries and clients
- Photography service descriptions
The list goes on and on. So to help you out with getting started with ChatGPT as a photographer, I created a starter guide so that you can save time when you’re feeling stuck with your content. Check it out below!