I’m Catie, and I’m a personal branding photographer for female business owners who are ready to stand out online and increase their impact and income.

I'm based in North Dallas, serving the greater Dallas/Fort Worth Metroplex. Here at Catie Ronquillo Photography, I provide strategic marketing photos that will help you grow your business.

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How Much Does a Branding Photographer Cost?

Personal Branding Photography

therapist branding photos

If you’re in the market for a branding photoshoot, you may be wondering “How much does a branding photographer cost?” If you’re never had photos taken for your business before, this is an important question! So let’s get into it in this post.

Now, in order to answer the question “How much does a branding photographer cost?” you’re going to need to answer a couple of questions. Questions like: where are you located? Are you near a big city? How much experience does the photographer have? Does the photographer specialize in branding photography?

Depending on how the photographers you are looking at line up within these parameters will determine how much they cost. Keep in mind that there are photographers for every budget. If you’re a brand photographer, that means you don’t have to compete on price. If you’re a small business looking for a photographer, know that the ranges for photographers can vary greatly depending on these questions.

However, generally speaking, for a branding photoshoot, you’re looking at anywhere from $500 to $3000 for a branding photographer. Like I mentioned, if the photographer specializes in brand photography and have a proven planning process to create the photos you envision — they are going to charge more for that expertise.

Why does Branding Photography cost more than Portrait Photography?

Well, it depends. Because as a photographer, I can tell you that there are portrait photographers who charge more than I do for portraits! It really depends on the experience and the market and the photographer. You can’t compare on price alone.

I totally understand the the need to know how much you should expect to spend. I would want to know what to plan for too! And when you have the pricing in mind, you can know what to budget or save up for if you’ve found a photographer you like.

But also, it’s important to remember that a brand photoshoot is a business expense. These aren’t just pretty photos. These are photos with purpose. And that purpose is to help you attract ideal clients, make more sales, and make more money. There should be a return on investment for your photoshoot.

How much should I budget or save for a branding photoshoot?

I think it’s important for you to know your numbers. No matter what stage of business you’re in, you should know your numbers. So for example, if you’re just starting out in business and aren’t bringing in regular income, your budget is going to be smaller…until you start saving or budgeting towards a shoot.

If you’ve been in business for a while, then you probably have an idea of how much you spend on marketing per year. You can earmark money for your branding shoot and work within that budget. I’m not going to tell you how much you “should” be spending. I will tell you that some people may spend just $500 and others may spend upwards of $5000. However, the average is about $500/hour.

It all depends on the scope of the photoshoot. Are you only wanting new headshots? Or do you need a full day brand photoshoot to generate all the content for six to twelve months worth of social media posts? The photographers you inquire with should ask you how you plan to use your photos and guide you in the right direction based on your goals.

However, I know there will be people who will say, “just tell me how much I should expect to pay!” and “how much does a branding photographer cost?” and I’ll leave you with this: budget at least $1000 for your first brand photoshoot — all in. This means that between your photographer, location, makeup, and clothing, you could expect to spend $1000.

If you’ve been in business for a while or you have higher content needs, I would say budget at least $2000 for a brand photoshoot between the photographer, location, makeup, and wardrobe. However, once you establish a budget for yourself, you’ll be able to find someone who can work within your budget.

Why should I book a branding photographer?

I don’t know about you, but have you ever tried to take photos of yourself for your business? And it’s different to take photos for business than it is for personal. With you business, you have to put your best foot forward and leave a good impression with your potential clients and customers.

You don’t want to blend into the crowd. You don’t want to be forgettable.

I’m guessing you want to give your prospective clients an amazing first impression and leave a lasting memory as they search for someone who provides the services you do.

That’s why you should book a branding photographer for your business.

What is a Branding Shoot? And Why One Matters?

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The Difference Between Headshots and Personal Branding Photos

So maybe I’ve piqued curiosity in you to book or explore booking a branding photographer. But you’re still asking “how much does a branding photographer cost?”

Well, I’ll tell you where I start and do what you will. First, I’m based in Dallas, Texas and I have over 14 years experience running a photography business, with five years experience specializing in branding. I have a proven planning process that I take every client through to personally plan their dream brand shoot.

Headshots with me start at $495. A starter branding photoshoot starts at $1500. My signature branding shoot starts at $2500. Branding mini sessions (the bite sized experience) starts at $595. Pricing is subject to change…inflation is real!

As you create your marketing budget for 2024, consider how much you’d like to spend on a branding photoshoot. And maybe you’ll have to wait until 2025 to book the photographer of your dreams. Or maybe you’ll have to work with a mini brand session to get you started…and you know what, that’s totally okay!


If you are a small business owner or entrepreneur in the North Dallas area, including FriscoMcKinney, Prosper, Celina, Plano, Little Elm, and more – and you’re looking for a branding shoot with a photographer with a proven planning process in place, I’m ready to chat!

Step 1. Get in Touch – click and contact today

Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos

Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning

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Brand photography for women-owned businesses, I've got you covered! 

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I'm Catie! Brand photographer based in the North Dallas, Texas area. 

I work with busy women CEOs who crave more than generic stock photos to promote their business. You want an effortless strategy to connecting with your ideal clients through personal branding photography.

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