Are you looking for the best personal brand photographer near you? Have you heard the buzzwords that are “brand photography” and “personal brand”? 2020 taught small business owners and entrepreneurs just how important it is to have an online presence. And in order to really scale you impact – the best way to do so is with a personal brand.
Having a strong personal brand is no longer optional in today’s digital landscape. It is essential for success in many industries. And one key element of a strong personal brand is high-quality, professional photography. But how do you find the best personal brand photographer near you? Here are some tips to help you elevate your brand with stunning photos.
Establish Your Goals for The Photoshoot
My first recommendation when it comes to finding someone to take photos for your business is to figure out what you need. It’s one thing to have nice photos of yourself, but it’s another thing to create marketing photos to attract your ideal client. Brand photos require planning and strategy.
Ask yourself these questions:
- Where will you be using these photos? Website, social media, marketing collateral
- Do you have any launches coming up? New website, new product, new service
- What do you want to highlight or showcase with your photoshoot?
Determine Your Brand’s Aesthetic
Before you start searching for a personal brand photographer, it’s important to determine your brand’s aesthetic. This includes the colors, style, and overall vibe that you want to convey through your photos. Take some time to research other brands that you admire and identify what elements of their aesthetic you want to incorporate into your own.
If you’re working on establishing your brand or rebranding, it’s great to work with a graphic designer in tandem with a photographer. I recommend working with a brand designer because they will be able to help you excavate the words and feelings you want your brand to convey. You can take this information and share it with your photographer.
How Find a Personal Brand Photographer Near You
Your first step to find a personal brand photographer near you is to ask your networks. Ask amongst your business owner friends if they know a personal branding photographer. Their referral will always be the most powerful, especially if they have worked with the photographer.
Next, take your search to Google. Google is sophisticated enough that it knows where you are. You can search things like:
- Brand Photographer Near Me
- Personal Brand Photographer Near Me
- Branding Photographer Near Me
- Personal Branding Photographer Near Me
- Your City Brand Photographer – for example Dallas Brand Photographer
Research Personal Brand Photographers Near You
The first step in finding the best personal brand photographer near you is to research local photographers. Start by searching online for photographers in your area and checking out their websites and portfolios. Look for photographers who specialize in personal branding or have experience working with clients in your industry. You can also ask for recommendations from friends, colleagues, or other professionals in your network. Once you have a list of potential photographers, reach out to them to learn more about their services and pricing. Don’t be afraid to ask for references or to see examples of their work before making a decision.
Check Their Portfolio and Reviews
When searching for the best personal brand photographer near you, it’s important to check their portfolio and reviews. Look for a photographer who has experience working with clients in your industry and whose style aligns with your personal brand.
Check out these photographer websites. What do they offer in terms of brand photography? I highly recommend choosing a photographer who specializes in personal brand photography versus a general portrait photographer. The whole point of brand photography is to create targeted marketing photos to attract your ideal client.
You can also check their reviews on platforms like Google to see what previous clients have to say about their experience working with the photographer. This can give you valuable insight into their professionalism, communication skills, and the quality of their work.
Schedule a Consultation with a Personal Brand Photographer Near You
I know, I can already guess it. You’re thinking that you just want to book a photographer, you don’t need a consultation. But in my experience, I don’t book clients without a phone call or Zoom chat first. And this is because getting to know the client and their business is so important. I want to make sure that I’m the best choice for them and can recommend a plan for their photos. Because not all business owners are ready for a brand shoot.
Once you have narrowed down your list of potential personal brand photographers, it’s important to schedule a consultation with each one. This will give you the opportunity to discuss your vision for your personal brand and see if the photographer is a good fit for your needs.
During the consultation, ask about their process, pricing, and availability. Don’t be afraid to ask questions and make sure you feel comfortable working with them before making a final decision. Remember, your personal brand is important and you want to make sure you are working with the best photographer for your needs.
Discuss Pricing and Contract Details
When searching for the best personal brand photographer near you, it’s important to discuss pricing and contract details upfront. Make sure you understand what is included in the package and if there are any additional fees for things like retouching or extra hours of shooting.
Something to keep in mind is that you should be receiving a commercial license to use the photos in your marketing. Unlike a personal release which is what’s given for a regular portrait session, brand photoshoots should grant clients with a commercial release. Be sure to ask your photographer about their policies.
One thing that business owners may overlook when it comes to photos for their business is that a brand photoshoot is also a business expense. It is a deductible expense on your taxes (but please consult your accountant or tax professional for actual tax advice). So while a branding photoshoot may be more expensive than a regular portrait photoshoot, it is an investment in your business – and don’t you want your clients to invest in your services or product?
How Much Does a Personal Brand Photographer Near You Cost?
Personal Brand Photographers vary in cost based on skill, experience, and location. It’s important to do some research and determine a budget for your brand photography. However, you can expect to pay anywhere from $800-$5000 on a personal brand photographer depending on their offerings.
In Dallas, the typical range for a personal brand photographer near you is between $750 – $2500 on average. When you book with me, I have three different package offerings for brand photography that range from $1600 – $4500. So keep in mind that brand photography services are an investment in your business. These photoshoots will yield a year’s worth of photos for you to use to promote you business, you won’t have to second guess your smartphone photos, and eliminate stress of finding photos that work for you.
NORTH DALLAS – FRISCO, MCKINNEY, PROSPER, CELINA, PLANO, LITTLE ELM – Personal BRAND PHOTOGRAPHER Near You
If you are a small business owner or entrepreneur in the North Dallas area, including Frisco, McKinney, Prosper, Celina, Plano, Little Elm, and more – and you’re looking for a branding shoot with a photographer with a proven planning process in place, I’m ready to chat!
Step 1. Get in Touch – click and contact today
Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos
Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning