Are you a product-based business? Are you ready to plan and execute a brand photoshoot for your business? Then keep reading this post to learn how to plan the perfect photoshoot for your product-based business.

It feels overwhelming to plan a brand photoshoot, but that is completely normal for most business owners, as most feel this way. You likely understand the importance of having great images if you run a product-based business, especially as a small business owner. Bad photos just can’t sell products, no matter how great a product actually is. But with a little planning, it’s possible to nail your product photoshoot in between all the stress. Let’s walk through everything you need to know, from defining the look of your brand down to making sure you have the right people in place to assist. This is for the women who juggle everything, so let’s make it easy, fun, and totally worth it.

Source: https://www.pexels.com/photo/a-woman-in-white-long-sleeve-shirt-5717973/ 

Define Your Brand’s Visual Identity

Know Your Brand Aesthetic

Your brand has a personality, look and feel and now it’s all about capturing that in each photograph. If you are an all-clean-modern vibe or even a cozy rustic one, nailing down your aesthetic is critical. That is where Pinterest comes in: pin everything that feels right, and then begin piecing together feelings that yell out, “This is my brand!” It is like designing your living room only for your products.

Understand the Story Behind Your Products

What is it that’s so special about your product? It’s not just about the item, but rather the story that goes with that item. Why do you sell what you sell? Where did it come from? What inspired you? If organic, show off that organic goodness in every photo as much as possible—or if it’s a brand about luxury, then understand those glossy, high-end feels. Well, the presentation of your product should make them feel accordingly. That’s what is going to turn a browser into a buyer.

Create a Visual Strategy for Your Product-Based Business

Okay, now that you have nailed your brand’s vibe, it’s time to think about how that comes through in photos. You need to have a strategy here, even if it sounds a bit formal. Think of how you’ll use your images—on your website, Instagram, TikTok? Each platform has its own needs. Instagram loves colorful, engaging shots, while your website might need something sleek and minimal. Pre-plan it, ensuring every shot has a purpose so that you don’t end up with a bunch of random images that just don’t seem to fit together.

Get Ready for Your Product-Based Business Photoshoot

Choose the Right Location

Now, where you shoot your products is really important. Is it the bright, natural sunlight that streams through the window or the control within a studio with artificial lighting? Where you are shooting the location should mirror your brand’s vibe. If it was a brand that sells natural skincare products, then it is better to shoot within a beautiful, plant-filled space. Anything that is techy or modern might be a clean minimal studio. And, hey—not being afraid to get creative, even your living room could be the perfect backdrop!

Select Your Props Carefully

Props can be that little something extra that will make your photos come alive. But—and that is a big “but”—you do not want them to overwhelm the scene. Your product is the hero, and everything else should complement it, not distract from it. Shooting jewelry, perhaps, requires just a simple marble slab or a cozy blanket. Think minimal but meaningful, and if it involves food products, this could be a fresh ingredient, a spice or a beautiful plate.

Create a Shot List for Your Product-Based Business

Here’s where we get organized. A shot list is your blueprint for the day. If you don’t have one, it’s likely you’re going to spend an inordinate amount of time trying to remember what shots you wanted and you could very well miss a bunch. Write down every angle, every type of shot, flat lays, close-ups, lifestyle shots, so when you’re in the middle of the shoot you’re not winging it. Plus, you won’t leave the shoot regretting not having taken that one shot that slipped your mind.

Choosing the Right Photographer and Team for Your Product-Based Business

Hiring a Professional Photographer

Now, it’s completely okay to have a DIY photoshoot, but if you ever aim high for your brand, then a professional photographer is worth each cent that you will pay. They know how lighting, framing, and editing work inside out, saving you from a really big headache. If you’re concerned about price, try to find someone just starting out—they’ll more than likely be cheaper, and you can grow with them as your business grows. Either way, be willing to invest in the right shots; it may make all the difference in selling an item or not.

Assemble Your Product-Based Business Dream Team

Even when you are most of the time a one-woman show, having a little help can make a great difference in a photoshoot. A stylist can ensure perfect product arrangement, while a makeup artist is a must when people will appear in the photos. In addition, an assistant will take care of things like the lighting or fetch props so that day runs way smoother. It’s one less thing for you to worry about.

Coordinate Your Team and Schedule

With a team prepared, all should be on the same page as to how the day will pan out. Have a schedule, but allow for some wiggle room in case things run over—because they always do. Keep the energy positive; keep hydrated and have snacks around. A photoshoot is so much more pleasant when people are relaxed and well-prepared for what is expected of them.

Sourcing Props and Suppliers for Your Product-Based Business

Research Your Suppliers

You would source in props, backdrops, and extras required for this particular shoot. Keep in mind not to just grab anything because that’s your brand. High end or affordable, the key is choosing the right suppliers within your sense of business. Are you looking for props for a TikTok ad or packaging that screams luxe? Do your research and find suppliers to turn those visions into reality without compromising on quality.

Choose Suppliers That Are Sustainable and Ethical

If your brand is all about sustainability or ethical practices, so should your photos. It’s a great idea to work with suppliers who share in your values. Anything from eco-friendly packaging to the props you use can be made from recycled materials. It helps with your brand story, but most importantly, it’s something that today’s conscientious consumers will relate to. Besides, it feels great knowing you’re doing your bit for the planet.

Logistics for Your Product-Based Business Photoshoot

Finally, if you’re in e-commerce, more so on TikTok selling your products, the conviction has to be made on logistics. It’s not just looking pretty in photos; your product should get to your customers in the same perfect condition. And that’s where working with any third-party logistics provider—3PL for TikTok Shop—really comes in handy. They take care of everything that happens behind the curtain so you can just focus on creating nice visuals without giving a thought to shipping and inventory.

Conclusion

That was a lot, but now you’re ready! Planning the perfect brand photoshoot can seem super overwhelming at first, but when you break it down step by step, it becomes such a more manageable process. From how to nail your brand aesthetic to choosing the right suppliers and photographer, you’ve got all the tools you need to make it a success. It’s all about planning and staying loyal to your brand’s story. After all, those photos talk loudly for your business. So go ahead, plan it now, because with this advice, you got it!

Brand Photography for Product-Based Businesses

Did you know that I offer brand photography for product-based businesses? I do! If you’re a product-based business located anywhere in the United States, I can help you! From CPG brands to wellness products, beauty products, and more, I photograph products for brands big and small.

Step 1. Get in Touch – click and contact today

Step 2. Discovery Call – we’ll chat about your business and your vision for product photos

Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning