Wondering how to prepare for your personal branding session? Like is it something that you can just book one day and shoot the next? In short, nope. A properly and well-executed personal brand session requires planning and preparation for best results!

Booking a personal branding shoot is a game-changer for your business—but only if you show up prepared. The right prep ensures your photos feel aligned, authentic, and actually work to attract your dream clients.

Prepare for Your Personal Branding Session

Here’s how to set yourself up for a stress-free, high-impact branding session:

1. Get Clear on Your Brand Message

When you prepare for your personal branding session, you should keep your messaging in mind. Your photos should tell the right story. Before your session, ask yourself:

• What do I want my audience to feel when they see my images?
• What services or offers am I highlighting?
• Where will I use these photos (website, social, press, etc.)?

This clarity helps us create a shot list that truly represents your brand.

2. Plan Your Outfits with Intention

Your wardrobe should reflect your brand’s vibe and make you feel amazing. Stick to:

• Colors that align with your brand palette
• Well-fitting, confidence-boosting pieces
• Layers and accessories for variety

Pro tip: Avoid busy patterns or logos that might date your photos.

3. Choose Meaningful Props

Prepare for Your Personal Branding Session: Props

Props aren’t just for aesthetics—they should tell a story. Think about tools you use daily in your business (laptop, planner, instruments, equipment, product samples, etc.). The goal? A mix of lifestyle and “working” shots that feel natural.

4. Lock in Hair & Makeup

Prepare for Your Personal Branding Session: Hair & Makeup

Professional hair and makeup make a huge difference in how polished and confident you feel on camera. Even if you prefer a natural look, pro makeup enhances your features and ensures you look fresh under studio lights.

When you work with me, hair and makeup is included in all packages. I want you to feel amazing and confident in front of the camera and professional hair and makeup does just that. My makeup artist is great at creating a natural glam look without going overboard.

5. Trust the Process & Have Fun

The best branding photos happen when you’re relaxed and in your element. My job is to guide you every step of the way—so all you have to do is show up, enjoy the process, and let your personality shine.

Ready to elevate your brand with strategic, high-end photos?

Catie Ronquillo Photography is a personal branding photographer based in Prosper, Texas – serving surrounding areas including Frisco, McKinney, Plano, Allen, Little Elm, Celina, The Colony, Dallas, and beyond. Also available for travel.

If you are a small business owner in DFW, ready to level up your branding and image, then I invited you to Schedule a discovery call and let’s bring your vision to life!