How Home Businesses Can Protect Themselves In A Competitive Market

Home businesses are very popular right now. People are creating their own photography business taking pictures of families and couples in the local area, or they’re starting a food delivery service or custom cookies out of their kitchen, and these ideas are working out and turning profits. The world of home business right now is really quite strong! 

But as a home business, you’re going to be a small enterprise for the foreseeable future, and you’re going to have a lot to prove. Because of that, it’s best to think smart from the beginning, in other words, learn to protect your home business as you move into the working market. 

It’s a competitive world, no matter your product or service, and that can set you at a disadvantage from the get go. As such, here are a few ways to protect your home business as you get up and running. 

protect your home based business - woman typing at keyboard

Pexels Image – CC0 Licence

Focus on the Local Market for Home Based Business

The best customers are the ones who live right next door to you. Because of that, home businesses should focus on the local market when they just start out. Leave the competition of the regional or national market for the time being – it’ll just be too expensive to try and target these customers at this point in time. 

Instead, focus on the customers who pass you everyday and live in the same neighborhood. You can then start to push outwards into the town, city, or county. 

You can also rely on word getting out about how good your product or service is, and that’ll bring more local custom to your door. It’s easier to pass a message like this across shorter distances, and never forget that these recommendations will come from the potential customer’s friends and family. A trusted face plus a local business equals a great chance for building an engaged customer base. 

Consider into Trademarking

You’ve come up with a unique and amazing brand name, and you’ve spent time putting together a logo that complements this name and looks great. Similarly, you’ve come up with some product names for the items you sell or the service you provide, and you’re proud of how killer they sound! 

But right now, there’s little to nothing protecting your names and logo from being used by someone else. And if that happens, not only will you be competing for customers, but it can be hard to convince your target market that you’re the original and have the best to offer. 

That’s where trademarking comes in. You might think you don’t need it as a small home business, but if you dig into a full guide to trademark licensing, you’ll find that this kind of legal protection is just as much for you as any ‘bigger’ business out there. Set up a trademark now, protect yourself now, and you can make the future much safer. 

A home based business has a good chance in today’s market. But to up your chances of success, make sure you invest in protection methods like these.

I’m Catie, and I’m a personal branding photographer for female business owners who are ready to stand out online and increase their impact and income.

I'm based in North Dallas, serving the greater Dallas/Fort Worth Metroplex. Here at Catie Ronquillo Photography, I provide strategic marketing photos that will help you grow your business.

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Meet Catie

I'm Catie! Brand photographer based in the North Dallas, Texas area.

I work with busy women CEOs who crave more thangeneric stock photos to promote their business. You want an effortless strategy to connecting with your ideal clients through personal branding photography

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