With millions of photography websites out there, how do you ensure that the right people land on your site? You must drive traffic to your website in as many ways as possible to capture your target audience. It’s one of the toughest challenges in running a photography business, yet there are many ways to go about this process. 

It’s about finding the best and most effective avenues for drawing traffic to a website that offers photography services. Stop wasting time, effort, and money on ideas that don’t work and start following these four steps instead: 

Run A Paid Ads Campaign

Paid ads help you leap to the front of the queue and stand out over your main rivals. This is the most costly way to drive traffic to your site, though Google Ads are shown to deliver a positive ROI with the right campaign. 

It’s never the best idea to run a campaign on your own if you have no knowledge of paid ads and how they work. Invest in a Google Ads consultant to walk you through the process and understand how to get the best ROI from your adverts. Mainly, you want to target location-based keywords with your ads, which will ensure your website shows in Google searches for photography services in the areas you serve. 

Rather than competing for organic positions, your website is right at the top, which increases the chances of it being clicked and visited.  

Use SEO For Images to Drive Traffic

All types of SEO will help your photography website, but think about what you’re bringing to the table. Your business is all about taking photos. As such, image SEO is a must for your site. Whenever you post a photo to your website – this could be in your portfolio, blog, or just as a placeholder image on a page – it should be optimized with alt text. This is a brief description of the image to help it appear when people search for images like it in Google. 

You’re tapping into the image search market with this idea. People will click on Google Images to find pictures of different things. Having your photos appear in these searches will yield two big benefits: 

• It provides a simple link back to your site as a way of driving traffic
• It showcases your talents to the world

Upload Photos To Stock Image Websites

While getting found on Google is extremely important, you could take the image SEO approach and expand on it across different websites. Start uploading your photos and create portfolios on different stock image websites. A few free websites to consider include: 

• Unsplash
• Pexels
• Canva
• Pixabay

These platforms contain thousands of free photos and images for people to use in their content. They’re widely popular when bloggers or website owners are looking to add media to their sites. As a result, they see thousands of searches per day – and you could take advantage of this! 

Upload your photos to these websites and set up a profile. Link your website, and many of the users on these platforms could click the link and visit your site if they like your photos. It’s a genius way of generating more leads and finding some clients that you may have missed out on. 

Create Blog Content Around Local Keywords to Drive Traffic

Speaking of content, blogs are powerful for driving traffic to a photography website. They present a rare opportunity to demonstrate your knowledge, experience, and expertise. Write great blog content about photography and use it as a way of promoting or explaining your services. 

Can you upload photos to your blog content? Absolutely! It’s another chance to capitalize on image SEO, but your images also help with lead conversion. As with all blog content, you should include some valuable keywords to appear in different searches. Focus on local keywords as they’re the most effective for photography websites – most of your customers will search for photography services “near me” or in a specific location. If you include a good smattering of these in your content, then your blogs are more likely to appear in the local searches. 

Bear in mind that gaining traffic is only one piece of a larger puzzle. Once you’ve got people to visit your site, you need to keep them there and encourage them to take action. Be sure your website is set up with great landing pages and content to make users inquire about your services or sign up for a newsletter. Don’t let all your hard-fought traffic go to waste!