You may be wondering how to build a personal brand so that you can stand out in a saturated market. Building a personal brand is the thing that can’t be replicated. People can try, but there is only one you and that cannot be duplicated, no matter how hard someone tries.
Building a personal brand is a surefire way to stand out in your industry.
The key to differentiating yourself from your competition is building a personal brand. When you’re the face of your business, building a personal brand makes sense. Your brand is what sets you apart from the competition, helping to form a lasting impression in the hearts and minds of your audience. By letting people get to know the person (or people) behind the brand (and business), you can form a deeper connection.
While someone may not be ready to buy your product or service right away, by having a personal brand, they can start to get to know you, what you offer, who you help, and decide if you’re the person who can help them as well.
People want to follow people. People want to buy from other people.
Think about it. We all love some Target, right? Well, whose message would you be more receptive to? Target as the large corporation? Your favorite celebrity or influencer sharing their favorite product? Or your best friend who is vouching for a particular product that you can only get at Target.
Chances are, your number one pick is your best friend. Then, the influence or celebrity. Lastly, Target as a corporation.
Why? It’s because there’s that personal touch. Someone you know (or admire) is giving a recommendation. Because you trust that person, you’re more likely to take that recommendation.
The first step to creating your personal brand is to create a foundation that you can confidently and authentically build upon. The key principle here is authenticity.
Building a personal brand does not mean creating a “persona”. You want to build a personal brand that is authentic to who you are, whether you are presenting yourself online or in person. There should be no disconnect between the two.
Personal branding is about showcasing your authentic self (quirks included) to your audience and customers with intention, purpose, and strategy. Your brand should be a reflection of your skills, passions, values, and beliefs.
To build a strong brand foundation, start by taking a look at your current branding assets:
The next step is to start putting together the key elements of your personal brand. These will help guide your decisions as you build your personal brand:
Yes, deciding on who you want to work with and serve is a part of building a strong personal brand. A big mistake that some entrepreneurs make as they build a personal brand is trying to appeal to everyone. In doing so, they appeal to no one. When you’re creating a target audience, picture just one person. Who is that ideal person that you can help?
It’s going to sound strange, but you want to repel people you don’t want to work with. You want to attract the people who would be a perfect fit for you. Those people give you life, energy, and drive to keep helping that client avatar. You don’t have to reach everyone to be successful. You have to reach your ideal client who need your help and want to work with you.
To create a content strategy for your personal brand, start by creating a list of all of the potential topics that would be helpful for your target audience. This is the key. You want the content to be helpful, educational, and useful for your target audience.
Think of things that your target audience may be curious about, things they should know before working with you, helpful hacks or tutorials that make their life easier, etc.
Once you have a list of topics to create content on, the next step is to decide which type of content to create and where you will publish that content.
Common content types:
Common content mediums:
It’s a great time to be an entrepreneur. The internet and evolving technology make it easier than ever to start a business. Anyone can build a brand and an audience online, and create services and products to sell to their audience.
When you’re a freelancer or entrepreneur, you are going to have competition. As a personal brand, however, you don’t. At least not in the same way. When you build a personal brand, there is no real competition. Because there is only one you. Yes, there will be other businesses and people and companies who do the same thing that you do. But there won’t be anyone else who does it the way that you do.
This is why building a personal brand is so powerful and impactful. When you build a personal brand, you immediately differentiate yourself from the competition because it’s YOU that makes your business, offers, services, and brand different.
At the end of the day, your brand impression is what other people say, think, and feel about you when you’re not in the room. When people connect with your personal brand, they start to have a little equity in your brand. Their loyalty begins to grow. And when it comes time to make a purchase for the thing that you offer, they will come to you.
Building a personal brand is not an overnight endeavor. It takes work, refinement, editing, brainstorming, consistency, and commitment. It takes time to develop your personal brand it will evolve as you grow as an entrepreneur and business owner.
However, one of the impactful ways that you can share your personal brand is with photos. Ideally, both photo and video, but photos at bare minimum. People want to see the person behind the business. People want to know, like, and trust the person they will do business with. And one of the ways that you can do that is have photos of yourself. A professional headshot, lifestyle photos, photos of you working, behind the scenes photos, and more.
These photos will give your audience a taste of what it’s like to work with you. They can see who you are beyond just a business person. This is your opportunity to share some personal aspects (whatever your comfort level may be) and create connection points with your audience. You might share your favorite TV show or coffee drink. You might share your favorite book or podcast.
Furthermore, these are things that you can relate to your audience with and create that deeper connection than just an all business surface relationship.
When you have custom personal brand photos for your website, social media, marketing, promotions, public relations, and more, you can stand out from the crowd. There is only one you and nobody else can duplicate who you are. When you use stock photos, there’s a chance that someone else can choose the same photos. When you use company issued product photos, they will look like everyone else’s. However, when you incorporate yourself in your personal brand capacity, that cannot be copied.
Step 1. Get in Touch – click and contact today
Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos
Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning
Brand photography for women-owned businesses, I've got you covered!
I'm Catie! Brand photographer based in the North Dallas, Texas area.
I work with busy women CEOs who crave more than generic stock photos to promote their business. You want an effortless strategy to connecting with your ideal clients through personal branding photography.