As a photographer, you need to be able to make a name for yourself and what you do and present your services and skills in a good light (pun intended). 

However, it can be hard to get seen above the noise, and much like an underdeveloped image, it can be all too easy not to make the intended impact or secure the leads you need to keep business coming in. 

Whether you are in a niche such as wedding photography or brand photography, or you can work on a range of projects, finding the right leads and knowing what lead magnets can work for you will help you stand out. 

Lighting Lessons

Many people struggle with getting the correct lighting for their images. By generously providing free resources to achieve the best lighting or find the right light for different photos, you can empower them with the knowledge of your value. 

These lessons can be video or written content that you subscribe to access. They can show off their own talents and deliver valuable information to people of all skill sets.

Tutorials

You can create tutorials on a range of different topics, from taking perfect portraits, pet imagery, long exposure images, and so much more. There are thousands of budding photographers, all willing to learn more to help them progress their skills, and by offering snippets of free tutorials, you can generate viable leads to help you improve what you do and get customers booked in. Services like Skillfusion can assist you in creating the content you need to share with others easily.

Tips and Tricks

As a photographer, sharing some of your own skills and tips can help others perfect their pictures. These tips and tricks are designed to be accessible and easy to implement, empowering your audience to improve their photography skills and build their confidence.

Maybe you are an expert at iPhone photography and can share tips. Or, are you a drone photography whizz, maybe it’s image editing. It can be anything you feel you can help others with, and the tips and tricks need to be simple for everyone to use with basic equipment, or you can tailor it to the experts looking to use specific equipment, for example.

How to Guides

Creating how-to guides on the website in your niche can be an amazing lead generator. Let’s say you are a wedding photographer; you can include various how-to guides on many aspects of wedding planning and execution, not just photography. The more brides and grooms you can get looking at your resources, the more helpful you will be to them and the more likely they will be to consider you for their wedding photography needs. But, regardless of your niche and the more leads you can generate for different reasons.

The right lead generators for you will depend on the type of work you do and what you want to receive. If it’s building social media followers or an email, these tips can be perfect for doing just that as well as for attracting potential clients; the more you can show your work and demonstrate your skills and expertise, the more likely they will be to make further inquiries.