So you just had a brand session and you’re getting ready to receive your brand photos. Are you wondering how you can use your brand photos? What ways can your brand photos be used across your marketing?
This post will walk you through my top 15 ways that brand photos can be used after a brand session.
A personal brand session can give you more content than you think.
Many people come to me because they need a new headshot. That’s a great place to start. But during our planning call, it becomes clear how much more we can do in one session. You walk away with a full gallery of images that can support your marketing in ways you may not have considered.
Here are some of the most effective ways to use your brand photography once you have it in hand:
1. Social profile photos
Your LinkedIn, Instagram, Slack profile, Zoom—you name it. Updating your profile photo with a current image helps you show up consistently and professionally online.
2. Website homepage
Welcoming people to your site with a photo of you creates a sense of trust right away. A professional image here helps your site feel personal and polished.
3. Campaign landing pages
Whether you’re promoting a freebie, newsletter, or service, adding branded photography to your landing pages helps the experience feel aligned and intentional.
4. Blog posts
Use your new images to add personality to your blog. Pull in lifestyle photos or simple detail shots to support your written content.
5. Blog graphics
If you’re using Canva or other design tools to create visuals for your blog, your own photos work well as backgrounds or feature elements.
6. Pinterest graphics
Pinterest favors eye-catching visuals. Using your brand photography here can increase click-through rates and drive more traffic to your content.
7. Social media posts
This is one of the most common uses. Having a variety of photos: headshots, lifestyle moments, workspace shots. This makes it easier to post consistently without running out of visuals.
8. Facebook or LinkedIn headers
These banners are often overlooked, but they’re an opportunity to reinforce your brand. Use a photo that reflects your current style and focus.
9. Video graphics
If you’re creating content for YouTube, Reels, or TikTok, use your images for thumbnails or overlays. This adds polish and keeps everything visually consistent.
10. Email marketing
Photos help your emails feel more personal. Include headshots, flat lays, or behind-the-scenes moments to make your messages feel more like a conversation.
11. Business cards
Including a photo helps people remember who you are. This is especially helpful at networking events or conferences where you’re meeting lots of new people.
12. Networking and speaking events
If you’re submitting a speaker bio, being featured in an event, or promoting a podcast appearance, having a great headshot ready is key.
13. Marketing materials
Flyers, brochures, printed promos are great places to use your brand photos. Your brand photography can make all of these feel professional and well-designed.
14. Email opt-ins
Lead magnets and downloadable freebies often perform better when they include photos. Use your images to bring a personal touch to the offer.
15. Pricing guides
When potential clients are reviewing your services, showing your face helps them feel more connected to you. Include a few images throughout your pricing guide to make it feel complete.
If you’re planning a rebrand, launching something new, or just tired of digging through your camera roll for a photo that “works,” it’s time to book your session.
I have Signature Brand Session openings available in September, October, and November. If you’d like to chat through what a session could look like for your brand, click here to schedule a no-pressure discovery call.
I’m Catie, and I’m a personal branding photographer for female business owners who are ready to stand out online and increase their impact and income.
I'm based in North Dallas, serving the greater Dallas/Fort Worth Metroplex. Here at Catie Ronquillo Photography, I provide strategic marketing photos that will help you grow your business.
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I'm Catie! Brand photographer based in the North Dallas, Texas area.
I work with busy women CEOs who crave more thangeneric stock photos to promote their business. You want an effortless strategy to connecting with your ideal clients through personal branding photography
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