The Brand Photographer Intensive
Dallas, Texas · 2-Day Intensive
The Brand Photographer Intensive
For photographers who already know how to shoot — and are ready to learn how to think strategically about brand photography, build a real portfolio, and book the clients they actually want.
DateTBD — 2025
LocationDallas, TX
Seats10–12 only
Investment$1,297
Who This Is For
You know how to use a camera.
Now let’s make it work.
This is not a beginner photography workshop. You already have the technical foundation. What you’re missing is the strategic layer — and the portfolio that proves you can deliver it.
01
You’re new to brand photography specifically
You’ve shot weddings, families, seniors — or some combination. You’re pivoting into personal branding and don’t have the portfolio to show for it yet.
02
Leads ask to see your work — and you cringe
You can do the work. You just don’t have the images to prove it. Every inquiry that slips away is a confidence hit you don’t need.
03
You don’t know how to plan a brand session strategically
Showing up with a camera and shooting isn’t the same as building a story. You want to understand shot lists, creative briefs, and the intention behind each image.
04
You want leads to find you — not just follow you
SEO isn’t optional. You’re ready to understand how to show up in search results for brand photographers in your city and start building long-term organic leads.
The Curriculum
Two days. Strategy first,
portfolio second.
Day one is the classroom. Day two is the camera. Both matter equally — because a beautiful portfolio without strategy behind it is just pretty pictures.
9:00 – 9:30
WelcomeIntroductions + Setting the Tone
What this weekend is and what it isn’t. You’ll leave with a framework, not just inspiration.
9:30 – 11:00
Session PlanningHow Catie Plans Every Brand Session
Location strategy, outfit direction, and shot list development — the complete planning process from first call to shoot day.
11:00 – 12:00
Creative BriefBuilding a Creative Brief That Does the Work
How to build one for your client and for yourself. What it covers, why it prevents chaos, and how to make it repeatable.
12:00 – 1:00
BreakLunch (provided)
Actual food, actual table, actual conversation. Included in your investment.
1:00 – 2:30
SEOSEO for Brand Photographers
Local SEO fundamentals, how to rank in your city, Google Business Profile setup, image SEO, and alt text that actually generates leads.
2:30 – 3:30
Content StrategyBlog Posts That Work While You Sleep
5–7 blog post frameworks to write now and publish for future lead generation. Why blogging still works — and how to make it work for your specific market.
3:30 – 4:00
WebsiteWebsite Audit Framework
What Catie looks for on a brand photographer’s website. What loses clients before they ever reach your contact form.
9:00 – 9:30
BriefDay 2 Kickoff
How the shoot day runs, what each attendee is responsible for capturing, and how Catie coaches in real time.
9:30 – 10:15
PortfolioYour Headshots + Brand Photos
You’re the subject first. Every attendee receives fresh headshots and brand photos to update their own presence as a photographer.
10:15 – 12:00
PortfolioEntrepreneur Shoots 1 & 2
Online business owner + 1:1 service provider. Attendees rotate shooting in pairs while Catie coaches in real time — not from the sidelines, but inside the process.
12:00 – 1:00
BreakLunch (provided)
Day two fuel. Included.
1:00 – 2:45
PortfolioEntrepreneur Shoots 3 & 4
Product-based business + brick-and-mortar/creative maker. Four distinct client types, four distinct portfolio sets. Visual variety your website will actually show off.
2:45 – 3:30
CurationPortfolio Curation + Case Study Conversation
How to choose and sequence images for your website. How to write the case study that turns those images into client conversions.
3:30 – 4:00
WrapQ&A + What’s Next
Open floor. Take what you built this weekend and talk through exactly how you’ll use it.
The Portfolio You’ll Build
Four clients. Four stories.
One weekend.
The entrepreneurs you’ll photograph are real business owners who need real photos. You’re not staging a fake shoot — you’re building a portfolio from an actual client experience.
01
Online Business
Coach, consultant, or course creator. Laptop-forward, lifestyle-heavy. The most common personal brand client — and the one you’ll book most.
02
1:1 Service Provider
OBM, copywriter, designer, strategist. Process-forward and deeply personal. Teaches you how to photograph the invisible — expertise and relationship.
03
Product Business
Flat lays, lifestyle product shots, packaging. Teaches you a completely different visual language — one your portfolio likely doesn’t have yet.
04
Brick & Mortar / Maker
Boutique owner, florist, studio, creative. Architectural and environmental shooting practice — the visual range that separates beginner portfolios from working ones.
Your Investment
Everything you need to
start booking.
Fresh headshots + brand photos of you
Updated photos you can actually use for your own website, social media, and marketing — not the same headshot you’ve had for three years.
A portfolio featuring 4 distinct client types
The visual range that answers the “can you shoot my kind of business?” question before leads even have to ask.
Catie’s creative brief template (editable)
The exact document she sends clients. Use it, customize it, make it yours.
Shot list framework + session planning system
A repeatable planning process so every session has direction — not just vibes.
5–7 blog outlines ready to write and publish
Blog posts that target the exact searches your future clients are making right now.
SEO checklist specific to brand photographers
Not generic SEO advice. Specific, actionable steps for ranking in your city as a brand photographer.
Website audit checklist
Walk through your site with fresh eyes and a clear framework for what needs to change.
Private community access
Keep the conversation going after the weekend ends. A small, focused group of photographers who are building, not just talking about building.
Investment
$1,297
All-inclusive. Lunch both days. No surprise add-ons.
- 2 full days of curriculum + hands-on shooting
- All frameworks, templates, and checklists
- Your own headshots + brand photos
- Portfolio of 4 entrepreneur types
- Lunch both days (provided)
- Private community access
10–12 seats total. Application required — not to gatekeep, but to make sure the group is the right fit for each other.
“I left with 400+ images for my portfolio, a clear strategy for how to market myself as a brand photographer, and honestly — a completely different relationship with my pricing. That weekend paid for itself within 60 days.”— Attendee Name, City, TX
Your Educator
Meet Catie
I’ve been a photographer since 2010. I’ve shot weddings, high school seniors, and since 2019 — exclusively brand photography for female entrepreneurs. Which means I’ve had a front-row seat to what actually converts leads into booked clients and what doesn’t.
The thing most brand photographer education gets wrong is treating it like a creative genre instead of a strategy discipline. Your clients aren’t hiring you to make beautiful photos. They’re hiring you to make their business look like the business they’re building.
This intensive is me teaching you everything I wish someone had given me a framework for — so you can skip the years of figuring it out session by session.
- 15+ years in photography, 6+ years exclusively in brand
- Dallas based, with clients across the country
- Strategy background: this is curriculum, not a vibe session
- Annual format — with plans to expand to SF, NYC, Chicago, and Charleston
Questions
The stuff you’re
actually wondering.
You need to already know how to use your camera. This is not a photography basics workshop — we’re not covering aperture, shutter speed, or compositional fundamentals. You should be comfortable with your gear and capable of delivering solid images. What you’re here to learn is the strategy, the planning process, and the business side.
This intensive was designed specifically for photographers pivoting from other genres. Your existing skills are an asset — you just need the brand-specific layer. The strategic framework for planning, briefing, and shooting a brand session is what most genre-switchers are missing, and that’s exactly what we cover.
Your camera body and your preferred lenses. A laptop for the classroom day is helpful but not required. Bring something to take notes with — you’ll have a lot of them. Lunch is provided both days. Travel and accommodations are not included in the investment.
Yes — that’s the point of day two. You’ll photograph four real entrepreneurs across four business types. The images are yours to use on your website and in your marketing. You’ll also receive your own headshots and brand photos from the group shoot at the start of day two.
Not to be exclusive — to be intentional. With only 10–12 seats, the group dynamic matters. A short application helps ensure everyone in the room is at the right stage and ready to actually implement what they learn. It’s a 5-minute form, not an audition.
The plan is to run this annually in Dallas and expand to other markets — San Francisco, New York, Chicago, and Charleston are on the list. If you’re not in the Dallas area, get on the interest list and you’ll be the first to know when a location near you opens.
Ten seats.
One weekend.
Your portfolio.
The longer you wait to build your portfolio, the longer every inquiry stays a maybe. This weekend changes that.
Apply for Your SpotDallas, TX · 10–12 seats total · $1,297 all-inclusive
I’m Catie, and I’m a personal branding photographer for female business owners who are ready to stand out online and increase their impact and income.
I'm based in North Dallas, serving the greater Dallas/Fort Worth Metroplex. Here at Catie Ronquillo Photography, I provide strategic marketing photos that will help you grow your business.
Popular Posts
FAQ: Branding Session Questions
Best Coworking Spaces in North Dallas
Best Natural Light Studios in DFW
What is a branding shoot and why one matters?
How to find the right brand photographer for your business
Freebies for YOU
Ultimate Brand Shoot Planning Guide
Get on the Branding Mini Session Waitlist
Favorite Software & Tools to run my business
12 Blog Topics for Branding Photographers Freebie
Branding Style & Planning Guide
Grab the ultimate planning guide for your brand photoshoot. Get insider information to get the brand photos you will love!
GET THE GUIDE NOW
Meet Catie
I'm Catie! Brand photographer based in the North Dallas, Texas area.
I work with busy women CEOs who crave more thangeneric stock photos to promote their business. You want an effortless strategy to connecting with your ideal clients through personal branding photography
MORE ABOUT ME
YES PLEASE
YOUR PHOTOS SHOULD BE AS FUN AS YOU ARE
Say "goodbye" to stress and overwhelm when it comes to your business photos and promote your business with confidence and ease
free for you!
Personal Branding
Shoot Checklist
free for you!
Personal Branding
Shoot Checklist
Thank you for subscribing!
