Why Flodesk is the Best Email Marketing Service for Creatives

Are you looking for an email marketing service for creatives?

If you’re a creative, like photographer, videographer, graphic designer, web designer, or any other creative profession, then you know that running a business has a lot of moving parts. And one of the best ways to foster a relationship with your audience is through an email marketing list. However, as creatives, sometimes “boring” things like email marketing can feel complex or “like too much work”. However, when you choose the right email marketing service, like Flodesk, email marketing can be fun and aesthetically pleasing at the same time.

Why is Email Marketing Important for a Creative?

While we may be used to social media marketing, it is not the only avenue for marketing. And if you think about it, what would happen if social media shut down tomorrow? Would you still have a way to communicate with your audience or community.

Because the harsh truth is that we don’t own our social media followers. The big wigs at Instagram, Facebook, TikTok, or LinkedIn could decide to shut it all down and we’d lose contact with our audiences. But there’s a way to fix this. A way that you can own your list and ensure that you can keep in contact with your followers and audience and community

It’s email marketing. As someone who has been in business for 15 years, email marketing was never my first priority. However, over the years, I saw the importance more and more. When I wanted to run a promotion, but not put it out on social media. When I did a presentation and wanted to give people a way to stay in touch. Email marketing is perfect for this.

Which Email Marketing Service is Best for Creatives?

And it’s key to have an email marketing service for creatives. Personally, I choose to use Flodesk. It came on the scene about six years ago and it changed the game. Prior to using Flodesk, I had a haphazard email marketing list through a different service. It always felt super clunky or just “boring looking” using the standard templates. Flodesk makes it easy to send beautiful emails that are custom to you.

How is an Email Marketing Service for Creatives different?

Flodesk is different from other email marketing services because it was built for creatives. It leans less on the techy side of things and makes the interface simple and pretty. I think a lot of other email marketing platforms are more utilitarian and less aesthetic. Flodesk combines both.

How Do I Make My Email Look More Professional?

Using a service like Flodesk, you can instantly make your emails look more professional from the jump. You can use one of their ready made templates, or you can create your own template to use every time. With it’s super easy drag and drop interface, you can rearrange pieces of the email to make it work for you.

You can customize pretty much everything inside of Flodesk:

• fonts
• colors
• logo
• buttons
• links

How Do I Set Up a Simple Landing Page for Email Opt-Ins?

I’ve managed to grow my email list (as a local business) to about 800 subscribers through using Flodesk’s landing pages. I know that may not sound like a lot, but for a local business that is! Online businesses are probably used to seeing lists in the tens of thousands, but a few hundred is great for a local business.

Within Flodesk, you can create a simple landing page that you can use as a standalone, embed into a webpage, or even embed code to integrate into your existing design. The options are infinite for how you can use opt-in pages.

How Do I Build My Email List?

Building your list is an ongoing effort in your business. But Flodesk makes it super easy to start building your list. The most straightforward way to build you email list is to offer a freebie or something of value that your audience would be willing to sign up with their email to get. This is called a lead magnet.

For a photographer, this could be a checklist for a photoshoot. For a videographer, this could be easy settings for video on your phone. For a graphic designer, maybe a free Canva template. For a web designer, maybe settings for photos to load quickly. These are just a few ideas that you could use for a lead magnet.

Check out the Email Marketing Service for Creatives

If you’ve been looking for an email marketings service, then I cannot recommend Flodesk enough, especially if you’re a creative. The user experience is simple and easy to use. You can start sending beautiful emails right away. And if you subscribe by November 28th, you can lock in unlimited subscribers for the duration of your subscription. New tiered pricing drops in December!

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