Are you a brand designer looking to get updated brand photos for your own website, marketing and social media? In this post, I’m breaking down the case study of Power Up Brand & Design, a Latina-owned brand and web design agency based in Dallas, Texas and serving clients nationwide.

Natalia Gaitan of Power Up Brand & Design and I did a half day brand session at The Lumen Room in Fort Worth, Texas.

SESSION GOALS:

• To update her brand photos for her website refresh.
• Create more photos that highlighted the brand refresh as a brand designer.
• A gallery that is cohesive, showcasing her expertise, her well-rounded experience
• A library of images that showcase her personality

Brand Vibe: Fun, empathetic, relatable, conversational (like you are chatting with a friend IRL), bold but sophisticated, easy not stiff, elevated but relaxed, nonjudgemental, no filter, no time for BS, straightforward

Company Mission: We design powerful brands and websites, that upgrade your business from good to industry leader status. We help female-owned businesses step into their big business era, we’re here to help you take up space, get all eyes on you, and make more money – just by being your fabulous self! A growing business deserves strategic branding that will grow with you as you stop second-guessing yourself and start moving forward with confidence.

Core Values: I am on a mission to make brand and website design approachable process. People feel intimidated and judged when it comes to their business. I want them to feel proud of their DIY efforts nd celebrate them for taking action in the first place. I want them to feel safe and free to dream bigger and earn the respect they deserve.

The process for creating photos for a brand designer

Natalia filled out my brand questionnaire, and I got to work creating a brand shoot plan. She arranged for her wardrobe stylist Shelly Muns to come on set, hired Sophie K Hunter Photography to shoot behind the scenes video for social media, and brought friends to be her hype squad.

The Results – Brand Designer Photos

• A gallery of 50 custom brand photos
• Photos designed specifically for her new website
• Headshots that showed professionalism and personality

Ready for your own personalized branding session for small business?

If you are a web designer, brand designer, graphic designer, design agency in the North Dallas area, including Frisco, McKinney, Prosper, Celina, Plano, Little Elm, DFW and more – and you’re looking for a branding shoot with a photographer with a proven planning process in place, I’m ready to chat!

Step 1. Get in Touch – click and contact today

Step 2. Discovery Call – we’ll chat about your business and your vision for brand photos

Step 3. Book your Shoot – if we’re a “match” let’s get you on the schedule and start planning