The Brand Photographer Intensive
For photographers who already know how to shoot — and are ready to learn how to think strategically about brand photography, build a real portfolio, and book the clients they actually want.
You know how to use a camera.
Now let’s make it work.
This is not a beginner photography workshop. You already have the technical foundation. What you’re missing is the strategic layer — and the portfolio that proves you can deliver it.
You’ve shot weddings, families, seniors — or some combination. You’re pivoting into personal branding and don’t have the portfolio to show for it yet.
You can do the work. You just don’t have the images to prove it. Every inquiry that slips away is a confidence hit you don’t need.
Showing up with a camera and shooting isn’t the same as building a story. You want to understand shot lists, creative briefs, and the intention behind each image.
SEO isn’t optional. You’re ready to understand how to show up in search results for brand photographers in your city and start building long-term organic leads.
Two days. Strategy first,
portfolio second.
Day one is the classroom. Day two is the camera. Both matter equally — because a beautiful portfolio without strategy behind it is just pretty pictures.
What this weekend is and what it isn’t. You’ll leave with a framework, not just inspiration.
Location strategy, outfit direction, and shot list development — the complete planning process from first call to shoot day.
How to build one for your client and for yourself. What it covers, why it prevents chaos, and how to make it repeatable.
Actual food, actual table, actual conversation. Included in your investment.
Local SEO fundamentals, how to rank in your city, Google Business Profile setup, image SEO, and alt text that actually generates leads.
5–7 blog post frameworks to write now and publish for future lead generation. Why blogging still works — and how to make it work for your specific market.
What Catie looks for on a brand photographer’s website. What loses clients before they ever reach your contact form.
How the shoot day runs, what each attendee is responsible for capturing, and how Catie coaches in real time.
You’re the subject first. Every attendee receives fresh headshots and brand photos to update their own presence as a photographer.
Online business owner + 1:1 service provider. Attendees rotate shooting in pairs while Catie coaches in real time — not from the sidelines, but inside the process.
Day two fuel. Included.
Product-based business + brick-and-mortar/creative maker. Four distinct client types, four distinct portfolio sets. Visual variety your website will actually show off.
How to choose and sequence images for your website. How to write the case study that turns those images into client conversions.
Open floor. Take what you built this weekend and talk through exactly how you’ll use it.
Four clients. Four stories.
One weekend.
The entrepreneurs you’ll photograph are real business owners who need real photos. You’re not staging a fake shoot — you’re building a portfolio from an actual client experience.
Coach, consultant, or course creator. Laptop-forward, lifestyle-heavy. The most common personal brand client — and the one you’ll book most.
OBM, copywriter, designer, strategist. Process-forward and deeply personal. Teaches you how to photograph the invisible — expertise and relationship.
Flat lays, lifestyle product shots, packaging. Teaches you a completely different visual language — one your portfolio likely doesn’t have yet.
Boutique owner, florist, studio, creative. Architectural and environmental shooting practice — the visual range that separates beginner portfolios from working ones.
Everything you need to
start booking.
Updated photos you can actually use for your own website, social media, and marketing — not the same headshot you’ve had for three years.
The visual range that answers the “can you shoot my kind of business?” question before leads even have to ask.
The exact document she sends clients. Use it, customize it, make it yours.
A repeatable planning process so every session has direction — not just vibes.
Blog posts that target the exact searches your future clients are making right now.
Not generic SEO advice. Specific, actionable steps for ranking in your city as a brand photographer.
Walk through your site with fresh eyes and a clear framework for what needs to change.
Keep the conversation going after the weekend ends. A small, focused group of photographers who are building, not just talking about building.
- 2 full days of curriculum + hands-on shooting
- All frameworks, templates, and checklists
- Your own headshots + brand photos
- Portfolio of 4 entrepreneur types
- Lunch both days (provided)
- Private community access
10–12 seats total. Application required — not to gatekeep, but to make sure the group is the right fit for each other.
“I left with 400+ images for my portfolio, a clear strategy for how to market myself as a brand photographer, and honestly — a completely different relationship with my pricing. That weekend paid for itself within 60 days.”— Attendee Name, City, TX
Meet Catie
I’ve been a photographer since 2010. I’ve shot weddings, high school seniors, and since 2019 — exclusively brand photography for female entrepreneurs. Which means I’ve had a front-row seat to what actually converts leads into booked clients and what doesn’t.
The thing most brand photographer education gets wrong is treating it like a creative genre instead of a strategy discipline. Your clients aren’t hiring you to make beautiful photos. They’re hiring you to make their business look like the business they’re building.
This intensive is me teaching you everything I wish someone had given me a framework for — so you can skip the years of figuring it out session by session.
- 15+ years in photography, 6+ years exclusively in brand
- Dallas based, with clients across the country
- Strategy background: this is curriculum, not a vibe session
- Annual format — with plans to expand to SF, NYC, Chicago, and Charleston
The stuff you’re
actually wondering.
Ten seats.
One weekend.
Your portfolio.
The longer you wait to build your portfolio, the longer every inquiry stays a maybe. This weekend changes that.
Apply for Your SpotDallas, TX · 10–12 seats total · $1,297 all-inclusive